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PODCAST: This Week in Location-Based Marketing — Razorfish, Square
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether consumers will buy toothpaste from a mobile ad; JCPenney’s bold cash register bet; and whether Square is actually worth $3.5 billion. Plus special guests Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment…
Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’
A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…
Daily Voice CEO: We’re ‘Far Closer’ to Profitable Than the Competition Is
Zohar Yardeni has served as CEO of the The Daily Voice — a hyperlocal news network of 52 sites in suburban New York and Connecticut and central Massachusetts formerly known as Main Street Connect — since November, 2011. Street Fight checked in with Yardeni recently to see how he and the Daily Voice were competing in their hotly contested local digital space…
Street Fight Daily: Local Ad Rev Projections Lowered, Nokia Gets Groupon Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Execs Scale Back Local Ad Rev Projections (NetNewsCheck)… Nokia Maps Update Brings Groupon Deals, Advanced Route Planning (All Things D)… 3 Reasons Intent-Based Ads Are The Next Big Thing (CMO)…
JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands
The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”
Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards
Like many small business owners, Janea Boyles is short on time and short on cash. Rather than devoting resources to building an in-house rewards and discount program at The Mercantile, the gourmet grocery shop she co-owns in Atlanta, Boyles has opted to partner with outside marketing platforms like Punchpoints, Frequentr, and Scoutmob…
Street Fight Daily: Google Buys Wildfire, DNA Info’s Billionaire Boss
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Buys Wildfire: Social/Loyalty Anchor? (Local Onliner)… Inside Billionaire Joe Ricketts Dreams of a Media Empire (Capital New York)… Craigslist Now Wants Your Postings Under ‘Exclusive’ Terms: Padmapper Fallout Continues (TechCrunch)…
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