News and Analysis
‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century
The newly published report “Media-Nxt” wants to help the local news industry not only to know what it should do, but also actually start doing it. Its main authors are the students of Sean Branagan. In this Q & A, he explains why new technology is so hard for the local news industry to adopt – but why it should and must take the leap.
Attribution and Measurement are Creating a Data Management Arms Race
“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”
Latest Posts
Street Fight Daily: Groupon Launches POS, Wal-Mart Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Eyes Restaurants With Nationwide POS Offering (Reuters)… Same-Day Delivery Test at Wal-Mart (New York Times)… Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers (Poynter)…
5 Ways Small Businesses Can Grow Their Email Marketing Lists
Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages…
Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…
Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Study: 43 Percent Of Total Google Search Queries Are Local (Search Engine Land)… The Bubble That Wasn’t: What Happened to ‘People Discovery’ App (The Verge)… St. Louis Public Radio, St. Louis Beacon to Explore ‘Combining Talents and Resources’ (Poynter)…
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…
Openings & New Hires at Repair.com, Amazon, Seamless, DexOne & more
Six new AEs at Yelp, five new engineers at Apple, plus shifts across the industry in business development, sales and product management. On the move this week: Jennifer Monteverde, Navid Davani, Rebecca Lawler, Robert Kilgarriff, and more. Openings at Yext, Yahoo, Ebay, LinkedIn, Manta and more…
PODCAST: This Week in Location-Based Marketing — Gary Schwartz
In this week’s episode, hosts Rob Woodbridge and Asif Khantalking about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”
Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Borrell: Newspaper Revenue to Rise in 2013 (GigaOm)… Watch Out, Yelp: Facebook Is Thinking About Restaurant Reviews
(Business Insider)… Square, Starbucks roll out service (USA Today)…
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