News and Analysis
A New Phase for Street Fight
After seven years of total obsession with the digital and mobile disruption that has taken place in local marketing, I have decided to step down from my position as Street Fight’s CEO. Creating and growing this business has been extremely rewarding, and I write this post as a huge thank you.
Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First… LinkedIn Bolsters AdTech Game, Launches Audience Network… WhatsApp Tools and Features for Businesses Are Coming…
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How Local Sites Can Leverage Technology to Build Community
I wonder why more hyperlocal news sites aren’t adopting, or at least adapting to, this new news model that makes community and journalism what they should be – partners. Journalists need to enter this new wall-less newsroom that has been reassembled digitally in the community. If they don’t, they will end up clutching at their buggy whips like the hansom drivers who had to give the right-of-way to Henry Ford’s Model A…
Case Study: Restaurant Uses Customer Data to Measure Marketing Success
At Ping Pong Dim Sum in Washington, D.C., Myca Ferrer works hard to make sure every dollar spent on marketing is measured and tracked. By tying Venga’s loyalty platform into his restaurant’s POS system and email marketing database, Ferrer is able to track customer spending patterns and email click-through rates. He’s found that loyalty club members spend between 30% and 40% more per visit than non-loyalty club members…
Street FIght Daily: Square Launches Directory, Airbnb Pushes Into Local Recs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Launches Web Directory to Find Local Merchants (GigaOm)… Airbnb Gets Into Recommendations With “Local Lists” Of Users’ Favorite Neighborhood Hangouts (TechCrucnh)… 5 Reasons Location Is The Smartphone’s Killer Map (Fast Company)…
What Can Online Directories Learn From the Yellow Pages?
I’m not advocating a return to the phone book, but I am curious about the lesson it might have to teach us. In particular, the notion of restricted and curated data sets may be worth a revisit. Without foregoing the benefits of scalability, search sites could do more to enable the curation of local data by business owners and other members of local communities…
Study: Mobile Searches Driven By Location, Urgency
“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”
5 Things Communities Can Do to Improve Their Online Presence
How does your community’s online presence measure up? Does it capture the vibrancy and activity your community has to offer, or does it look out-of-date and abandoned? Since most people’s first impressions of your community are online these days, it’s more important than ever to make sure that impression is accurate and positive…
Mobile Publisher Forum: Making Big Money in Mobile!
Publishers are making big money in mobile – not a ways down the road, right now! So we’re bringing together mobile ops experts, developers, technologists, strategists and CROs to tell you how they do it. Join the AdMonsters community of digital strategists for a 3-day conference specifically created for digital publishers and mobile content creators or app developers.
Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Locu’s Menu Dashboard Is a Rare Win for Developers and Merchants (PandoDaily)… EBay Is Now Selling Live Services, Launches Secretguru As A Beta Pilot In The UK (TechCrucnh)… Toyota Unveils Super-Compact Car With Location-Based Ads (PMashable)…
Foursquare ‘Opens for Business’ as Questions Loom
Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…
The 3 Biggest Misconceptions About Mobile Location Targeting
Since the dawn of mobile, advertisers have salivated at the idea of targeting users based on their current location — but despite the clear promise of the medium, many have struggled to capitalize on it. A number of misconceptions threaten to confine the industry to the progress made in these early years of mobile, so in an effort to continue our momentum – it’s time a few these myths were officially debunked…
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