News and Analysis
Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays
A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.
JustPremium CEO Details Industry Campaign Against Ads That Users Hate
Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.
Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]
Latest Posts
5 Hyperlocal Tools to Help Retailers Curb Showrooming
The biggest threat to the average local retailer this holiday season isn’t the big box store down the street, but the e-commerce outlet selling the same products for less money online. In an effort to help curb “showrooming” and entice customers to make more in-store purchases, local retailers are increasingly utilizing hyperlocal solutions. Here are five tools that retailers can use in their efforts…
Street Fight Daily: DNAinfo Launches in Chicago, Zillow Acquires HotPads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… After a Few Twists, DNAinfo Officially Launches (Crain’s Chicago Business)… Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace (TechCrunch)… Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power (Fast Company)…
Mobile-Local Shopping Comes Into Focus
Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…
PaperG CEO on the Mobile Opportunity for Small Publishers
For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013…
Local Social Spend Projected to Hit $2.95 Billion by 2016
Local spend on social media in the U.S. is set to jump 1.7x by 2016, according to the Fall Update to BIA/Kelsey’s Social Local Media Forecast. The numbers show a slight reduction in the firm’s earlier projections, which had put the compound annual growth rate (CAGR) for local social spend at 28.9%…
Hyperlocal Video Finally Comes of Age
Hyperlocal video has, until now, been basically an oxymoron. The local television stations push out a decent amount of video but it has a metro rather than a hyperlocal focus. Patch.com and other hyperlocal news networks have done a bit of video, but it remains expensive to produce and comparatively hard to monetize at lower traffic levels. This is why a platform like Glocal looks really, really interesting…
How SMBs Can Take Advantage of the Holiday Shopping Season
To prepare for Black Friday and the rest of the holiday shopping season, SMBs need to research the lowest prices being displayed online for products they sell, and determine a pricing structure of “lowest online price + alpha” that will persuade a consumer to purchase from them…
Street Fight Daily: Foursquare’s Round, Apple’s New Patent
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Investors Cool on Foursquare (The Wall Street Journal)… Apple Patents A System-Wide Event-Tracking And Geotagging System For iOS Devices (TechCrunch)… Three-way Tie-up Promises to Re-Invent Local News (Paid Content)…
USA Today Publisher Larry Kramer Looks to a Local Future
“This whole company is hyperlocal,” Kramer says when asked about Gannett’s locally targeted news. “We’ve got 81 newspapers and 23 TV stations, all with local news operations.” At the new multipurpose “breaking news” desk he is developing, editors from the flagship paper will work face to face with representatives from local papers and other Gannett media properties…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem