News and Analysis
Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…
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Amplify LA Co-Founder: Monetizing Local Is Challenging
Although the startup accelerator doesn’t deal exclusively with media and entertainment properties, the group’s executive director Jeff Solomon (who previously co-foundeed Leads360, a VC backed SaaS company) has plenty of opinions about how the hyperlocal space is evolving. Solomon caught up with Street Fight recently with some thoughts about location-based companies, monetization, and LA’s up-and-coming “Silicon Beach.”
Why Wall Street Should Be Paying Attention to Hyperlocal Analytics
The correlation between directional trends and sales trends appears to be quite strong. That’s great for marketers — but could be pure gold for Wall Street or for just about anyone trying to analyze how a company is doing on a month-by-month or week-by-week basis. In the future, hyperlocal could become not just a way to understand customers but a way to invest smarter and way to level the information playing field…
Poll: For Mobile Payments, Adoption Low But Future Promising
PollA new Street Fight poll of 513 U.S. consumers says close to 77% of respondents do not rely on their mobile phones to pay for goods and services. But our results also illustrate a strong rate of adoption for the key 18-34 demographic that may indicate future growth as the group ages and others move into the demographic…
PODCAST: This Week in Location-Based Marketing — Nestle, SessionM
In this week’s episode, hosts Rob Woodbridge and Asif Khan find that it ain’t only rock and roll when the Rolling Stones start doing augmented reality; Nestle goes all Willy Wonka on us; Square closes a trillion more dollars and SessionM co-founder & CEO Lars Albright gives us some mobile advertising advice…
Street Fight Daily: DNAinfo Preps Expansion, Google Rethinks Local Discovery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Joe Ricketts ready to launch DNAinfo in Chicago (Chicago Business Journal)… A New Google App Gives You Local Information — Before You Ask for It (New York Times)… Amazon Could Be Working On A Square Competitor (TechCrunch)…
New Jersey Hyperlocal Network TAP Celebrates 4 Years, Continues to Expand
Former lawyer Mike Shapiro’s The Alternative Press has now grown to 18 separate hyperlocal publications, including licensees, and is preparing for another major expansion. How does Shapiro do what some news industry experts have said is next to impossible for independent community sites like his? Street Fight caught up with him recently to find out…
Street Fight Daily: Pew Studies Local News, LevelUp White Labeled
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… New Pew study: Where You Live Helps Shape Your News Diet (Nieman Journalism Lab)… LevelUp Arms Merchants With White Label Payment Apps (GigaOm)… Local Corp., a Web 1.0 Company, Thrusts Itself into Mobile Era with New iOS and Android Apps (Pando Daily)…
How Restaurants Can ‘Listen’ to Location-Based Services
Many restaurants take a pulse of the Twitter and Facebook conversation about them, but how is that information being combined with and understood alongside location-based services like Foursquare? Perhaps the bigger question to ask is, if you’ve invested in social media fan building, how are you correlating that social data with the behaviors of those fans in the physical world?
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