Street Fight Daily: Facebook and Amazon Fuel Local Food Transactions, Netsertive Buys Mixpo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Americans Love Ordering Pizza on Facebook and Amazon (Bloomberg)
The cutthroat U.S. restaurant industry is getting increasingly aggressive about technology, enlisting Facebook Inc. and Amazon.com Inc. in their race to make it easier for customers to order and pay for their food.

Why Location Measurement and Attribution Are Key to Brand Visibility (Street Fight)
Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market,” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

Netsertive Acquires Seattle Ad Tech Firm Mixpo (GeekWire)
North Carolina-based Netsertive — a leader in the emerging field of “brand-to-local marketing”— announced that it is buying Mixpo, a 10-year-old Seattle company that helps publishers and marketers create and deploy video and social media ad campaigns.

Why Premium Media Is the Gold Standard for Brand Marketers (Street Fight)
Tom Kenney: There are media companies and then there are the media companies that deserve brands’ business — the ones that represent a positive baseline. High-quality premium publishers and advertisers know what high-quality environments look like. Consumers know it, too.

Hard Look at Online Pays Off in Higher Quarterly Profits for Kohl’s (MediaPost)
A better customer experience on mobile and on the company’s smartphone app improved digital conversion at a “double-digit rate.” Mobile accounted for 66% of Kohl’s online traffic and 42% of its online revenue in the quarter, said Kohl’s CEO Kevin Mansell.

Marketers Continue to Push Ahead to a More Holistic Attribution Practice (eMarketer)
As marketers struggle to keep pace with the proliferation of marketing channels and touchpoints, the case for a more holistic attribution practice has been building, according to eMarketer’s latest report “Marketing Attribution 2017: Five Best Practices.”

Narrativ Helps Publishers Make More Money When They Drive Sales (TechCrunch)
Narrativ founder and CEO Shirley Chen said there’s a big revenue opportunity that’s gone largely untapped by online publishers — namely, the links those publishers are already using to direct readers to buy the products mentioned in an article.

HelloFresh’s Losses Mount as Its Rumored Autumn IPO Approaches (Business Insider)
Food delivery startup HelloFresh has widened its losses in the first half of 2017, even as it reportedly preps for an autumn float. The company now has 1.25 million active customers, up from 800,000 a year ago.

The U.S. Government Has Penalized Uber for Misleading Customers on Privacy (Recode)
The U.S. government on Tuesday issued sweeping new penalties against Uber for its privacy and security practices, alleging the company “deceived consumers” by allowing its employees to access riders’ most personal information.

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