News and Analysis
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
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Waze Highlights Inconsistencies in Local Data
There are too many different ways to categorize businesses, and none of them represents a unified standard for online search. Such a standard if widely implemented would make all businesses categorized as grocery stores line up neatly with each other and would provide a significant boost in overall relevancy…
Prognosis Positive for Small-Town Newspapers?
We all know that small papers have suffered far less than major metros in the advertising bloodbath. And talk to anyone in a small town and these papers continue to have tremendous relevance. Small papers have mostly slashed extras costs, if they ever grew bloated in the first place. And today, more than ever before, the tools for easily putting a small-town paper on the Internet have become incredibly simple…
Street Fight Daily: Groupon Launches POS, Wal-Mart Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Eyes Restaurants With Nationwide POS Offering (Reuters)… Same-Day Delivery Test at Wal-Mart (New York Times)… Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers (Poynter)…
5 Ways Small Businesses Can Grow Their Email Marketing Lists
Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages…
Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…
Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Study: 43 Percent Of Total Google Search Queries Are Local (Search Engine Land)… The Bubble That Wasn’t: What Happened to ‘People Discovery’ App (The Verge)… St. Louis Public Radio, St. Louis Beacon to Explore ‘Combining Talents and Resources’ (Poynter)…
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…
Openings & New Hires at Repair.com, Amazon, Seamless, DexOne & more
Six new AEs at Yelp, five new engineers at Apple, plus shifts across the industry in business development, sales and product management. On the move this week: Jennifer Monteverde, Navid Davani, Rebecca Lawler, Robert Kilgarriff, and more. Openings at Yext, Yahoo, Ebay, LinkedIn, Manta and more…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation