A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Adds Food-Ordering Feature (MediaPost)
The tech titan has partnered with a number of takeout services — includingEatStreet, Delivery.com, DoorDash, and ChowNow — along with a slew of restaurants, such as Jack in the Box, Five Guys, Papa John’s, and Panera.
How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers (Street Fight)
Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.
Publishers Are Already Feeling Pain from Apple’s Move Against Ad Tracking (Digiday)
Programmatic publishers’ ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a user visited a website.
Voice Assistants Could Transform Local — But Not Necessarily How You Might Think (Street Fight)
Mike Boland: Voice search and AI are widely misunderstood. Generalist tech coverage has painted the picture of an opportunity that resides mostly with stationary devices like Amazon Echo. But the real scale will happen elsewhere.
Mobile-Ordering Apps Trouble Restaurants (WSJ)
Restaurant-chain apps are reshaping a business built on human interaction. But these new systems don’t always work as planned.
Is Attribution Bias Killing Brand Metrics? (AdExchanger)
Brent Gaskamp: My overexposure to industry events has led me to really examine what’s being represented in our marketplace by different constituents versus the reality of what’s actually happening in the market.
Why Different Video Ad Channels Require Different Metrics (eMarketer)
Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness.
How Amazon Uses Training Programs to Target Ad Buyers (Digiday)
Amazon is bringing in ad buyers to show them how its major advertising programs — Amazon Advertising Platform, Amazon Media Group, and Amazon Marketing Services — work, where ad placements would appear as well as targeting options and changes that agencies needed to know about.
5 Lessons the Fast-Food Industry Can Teach Brands About Disruption (AdWeek)
Aron North: “Disruption” is in danger of becoming a cliché, and there are no longer any excuses for failing to see what the immediate future has in store.