News and Analysis
Yelp Analysis Finds Bright Spots for Business Growth
A new economic outlook report released by Yelp this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. “The markets we often think of as being on the forefront of trends in food, retail and other sectors can also be the toughest for small-business success,” explains data editor Carl Bialik.
Cultural Shifts Underlines Google’s Local Enterprise Play
“Google at one time talked about a suite of GMB products called the Business Builder but it got left on the cutting room floor of the forced march to Google Plus and the subsequent ugly separation,” Mike Blumenthal tells David Mihm. “It’s refreshing to see a similar strategy finally coming to fruition. I think we are seeing them being slowly tied together.”
Street Fight Daily: Brands Make Best of AR, Facebook Boosts Brand Intelligence
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using AR to Engage Consumers and Measure Results… Facebook Lets Brands Dive Into People’s Posts… Yext for Food Makes Menus Visible in Searches on Google, Facebook, Bing…
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How E-hail Apps Like Uber Could Impact the Hyperlocal Ecosystem
It’s entirely conceivable that fast-growing ranks of Uber users would not be averse to other commerce offerings that could be paid for through the phone app. In fact, these users are probably even more used to the idea of paying over the phone than people who use Google Wallet or Apple’s Passbook, neither of which has achieved wide adoption or even viral growth…
Case Study: Restaurant Focuses on Online Menus, Reservations
Jen Ziskin, co-owner of the restaurant La Morra, in Brookline, Mass., says she relies on a combination of email marketing, OpenTable, and menu management platform Locu to spur interest long before customers walk through her doors…
Street FIght Daily: AT&T Launches Alerts, Foursquare’s 10.4M Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AT&T Launches AT&T Alerts, A Location-Based Deal Alert Service, As The Field Grows More Crowded (TechCrunch)… Foursquare Has 10.4 Million Monthly Users (AdWeek)… Groupon’s Restaurant Tools Get A VP Of Sales (Fast Company)…
Conference Notebook: Commerce and Content Collide
Selling stuff makes most editorial folks uneasy. But as the price of online (not to mention mobile) advertising inventory drops, online shops, affiliate programs, and daily deals are becoming a key revenue strategy for local and national publishers…
Using Contextual Awareness, Qualcomm Labs Targets Tokyo
Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…
WNYC’s Schachter: Many Hyperlocal Startups Don’t Focus on ‘Things That Matter’
“The amount of coverage of restaurant openings that you see in the hyperlocal space is disproportionate to the significance of restaurant openings to the world as a whole,” says the WNYC news VP. “That is probably a little uncharitable, but not too much.”
How SMBs Can Take Advantage of Apple’s Passbook
Apple’s most recent app innovation, Passbook, allows users to aggregate coupons, gift card information, special offers and purchased deals in one convenient location. The app’s promise to drive retail business is so strong that more than 40 major brands and retailers including Macy’s, Barnes & Noble, LivingSocial, Fandango, and Starbucks have either launched or integrated their app with Passbook. But how can local businesses use this new marketing tool?
Street Fight Poll: Consumers See Coupons as Top Digital Promotion
Memo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll. The survey asked 500 U.S. consumers which digital promotional tool last encouraged them to shop or dine at a new local business. 47% of respondents said coupons…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem