Street Fight Daily: Amazon’s Dominance Grows, The Guardian Wants to Clean Up Programmatic

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon’s Share of E-Commerce Market Grows in 2017, Nearing Half of Sales (Recode)
Amazon’s e-commerce sales are expected to grow 32 percent to $196.8 billion dollars in 2017 in the U.S., or 43.5 percent of total e-commerce sales. VentureBeat: Amazon launches in-home delivery service, Amazon Key.

Brands Struggle to Keep Up with Demand for Cross-Channel Personalization (Street Fight)
Consumers want offline shopping experiences to be just as personalized as online, but new research from the customer data firm Segment shows that most major brands are failing to meet those expectations.

The Guardian Wants Publishers to Unite to Clean Up Programmatic (Digiday)
The Guardian is in talks with European media owners Axel Springer and Schibsted over how to throttle ad fraud and other opaque practices occurring in the programmatic advertising supply chain.

Facebook Releases News Feed Guidelines for Publishers (AdWeek)
The News Feed Publisher Guidelines are anchored by three principles: People on Facebook value content that’s meaningful and informative; accurate and authentic; and meets standards of safety and respect.

The Only Thing That Matters About Alphabet’s Earnings Is Google’s Ad Business (Quartz)
Mike Murphy: For all the excitement around self-driving cars, internet-emitting balloons, curing death, and even some new telephones, the only thing that will really matter to Wall Street and investors is just how much money Google’s advertising business is bringing in.

Twitter to Label Election Ads Following Regulatory Threat (Reuters)
Twitter said on Tuesday it would add labels to election-related advertisements and say who is behind each of them, after a threat of regulation from the United States over the lack of disclosure for political spending on social media.

SMBs Are Stalled with FinTech, But There’s Light Ahead (Local Onliner)
While SMBs have encountered roadblocks with FinTech, is it too soon to give up? Yes, of course. As we move towards boundary-less, SaaS services, FinTech remains one of the most exciting parts of the emerging SMB ecosystem.

Lord & Taylor Building, Icon of New York Retail, to Become WeWork Headquarters (NYT)
The forces buffeting the retail industry are diminishing Lord & Taylor’s presence as a New York institution. The company that owns the department store chain, Hudson’s Bay, said Tuesday that it was selling off the flagship store to WeWork, a seven-year-old start-up whose office-sharing model is helping to reinvent the concept of work space.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]