A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Tests Removing Publishers from Newsfeed — Unless They Pay (Mashable)
In certain markets, Facebook’s main feed is no longer a free playing field for publishers. Instead, it’s a battlefield of “pay to play,” where publishers have to pony up the dough to get back into the News Feed. TechCrunch: Facebook downplays test relegating publishers to buried Explore feed.
AR and VR — Will Local Advertisers Bite? (Street Fight)
Michael Boland: Local advertising is a $150 billion market, and is particularly conducive to AR, given the technology’s ability to qualify purchase decisions in the commerce-heavy offline world. There will be a land grab for this digital real estate as mobile AR gains consumer traction. There will be also questions about who “owns” that virtual space.
Google Prepares Advertisers for Holiday Shoppers (MediaPost)
On Tuesday, Google will introduce and launch several products to help marketers perfect campaigns during the holidays and into 2018. The list starts with Showcase Shopping ads in the new AdWords experience.
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product (Street Fight)
Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.
How AI Helped Walmart Go from 700,000 to 60 Million Items Online (VentureBeat)
The secret to the expansion in inventory, Walmart said, is artificial intelligence. The Arkansas-founded company uses machine learning algorithms for tasks like organizing inventory data, pricing items, and fixing problems.
Mobile Has Largely Displaced Other Channels for Email (eMarketer)
Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Snapchat Dangles Referral Traffic with Link Sharing from Other Apps (TechCrunch)
Snapchat is embracing links beyond its native content and will now allow you to briefly disappear from its Snap Map.
The Outlook for Technology M&A (WSJ)
Tech companies aren’t sticking to their bread and butter when it comes to acquisitions. In 2016, Microsoft Corp. surprised the market with its $26 billion acquisition of LinkedIn. And this year, Amazon.com Inc. purchased Whole Foods for more than $13 billion.