News and Analysis
On the Various Challenges Facing European Publishers (and Some Solutions)
“As audiences age out, the number of print subscribers will plummet, and as older small business owners retire, old ways of doing business … retire with them as well,” David Mihm writes to Mike Blumenthal. “Legacy media companies that don’t evolve rapidly are going to be left with no audience and no customers.”
Street Fight Daily: Walmart Acts as Media Platform, Amazon Courts Grocers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Walmart’s Advertising Blitz… Amazon Slashes Seller Fees to Improve Grocery Sales Online… Mobile, YouTube, and Programmatic Are Alphabet’s Workhorses…
Street Culture: ‘OKRs’ and Omotenashi Lead the Culture at Button
OKRs – that’s “Objectives and Key Results” – are one of the drivers of culture at deep-linking software company Button. “OKRs are a major influencer to recruiting, internal interactions, how we onboard new employees, everything,” says Stephanie Mardell, Button’s head of people.
Latest Posts
Street Fights of 2012: The Battle Over SMB CRM
After two years of watching siloed firms like Groupon explode, 2012 saw a shift in how companies approached the hyperlocal market. Business-to-business plays, particularly in the marketing space, emerged as a more efficient alternative to the early pioneers…
Street Fights of 2012: The Mobile Search for Local Discovery
So 2012 was mobile’s debutant year, with it introduced to society at large but still very much in the process of growing up. For local search, that meant mobile queries jumped by nearly 56% while desktop growth slowed to a little more than 12% in 2012…
PODCAST: This Week in Location-Based Marketing — Triton Digital
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital…
Street Fight Daily: Same-Day Delivery, Managing Competitors in Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Instantly Yours, for a Fee (The New York Times).. Making of a Hyperlocal: Competitors (Sarah Hartley).. Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)…
6 Tips for Increasing User Engagement On Mobile Apps
More and more businesses are developing branded apps as part of their mobile marketing programs, integrating location-based technology with product reviews, deal information, and even gaming elements to reach consumers. Here are six tips from experts on what brands of all sizes should consider when building their own custom apps…
Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Startups Adjust to Web’s Down Cycle (Wall Street Journal)… Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods (TechCrunch… Why Malls Are Getting Mauled (AllThingsD)…
Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…
As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…
Is Facebook Local’s Waking Giant?
“Google is the best advertising product in the history of the world… because it’s like advertising at a store,” Business Insider CEO Henry Blodget said recently. “Facebook, meanwhile, is like advertising at a party.” But despite Google’s user-side advantages here, Facebook could have an edge in SMB engagement…
How Press Association Ad Networks Can Help Newspapers Compete Online
One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…
Parsing the Value of Social Media Brand Advocates
Although building a brand advocate network on social media potentially involves a lot of quid pro quo costs, it also likely creates stronger commercial relationships with the customer base than any campaign involving an attempt to buy loyalty with a discount coupon…
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