News and Analysis
Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Registers Soaring Ad Revenue, Buttressed by Mobile… Amazon Consolidates Billion-Dollar Media-Buying Business with IPG Mediabrands… For First Time, More Holiday Shoppers Will Use Mobile Than Desktop…
Web.com Acquires Acquisio, Adding to Its Suite of Small Business Products
Web.com announced today that it is acquiring the assets of Montreal-based Acquisio and adding them to its growing stable of small business digital products. Acquisio brings to the table a data science tools platform that increasingly focuses on artificial intelligence and automation.
Using Mobile Location Data to Target World Series Fans
Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less.
Latest Posts
Social Isn’t Search: Why Apple Should Think Twice About Foursquare
Though the cachet of the Foursquare name might make this idea sound appealing, my sense is that it could only be executed successfully if handled very carefully by Apple. With the prominence already given to socially driven results from Yelp, Apple would risk becoming a search service dominated by social content…
Daily Deals: Still Lucrative for Local Publishers
Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…
Street Fight Daily: LivingSocial Hires CMO, Patch Talks Profitability
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…. AOL Says One Out of Nine Patch Sites Profitable (SmartMoney)… Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing (AllThingsD)… A Dire Prediction For Foursquare, With a Big Asterisk (Forbes)…
PayPal Media Network’s Doyle on eBay’s Local Push and ‘Closing the Loop’
Walt Doyle, who was CEO of Where at its acquisition, now serves as general manager of PayPal Media Network. Street Fight caught up with Doyle recently to talk about “closing the loop,” building a local marketplace, and rethinking advertising’s role in the hyperlocal space.
Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery
In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% said they’re somewhat likely…
6 Tools Local Publishers Can Use to Build Business Directories
Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as important, they provide instant value to readers interested in learning more about the merchants in their hometowns…
Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…
Location + Mobile + Ads: Verve CEO Says People Are Set to Get It
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”
Using Geotargeting to Follow the Consumer from Desktop to Aisle
The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature