News and Analysis
Facebook on Local News Partnerships: ‘We’re Just Getting Started’
The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.
Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Facebook Tighten Grip on US Digital Ad Market… Publishers Continue to Encounter Problems with Apple New… Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret…
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5 Location-Based Marketing Platforms for Brands Without Retail Stores
Figuring out where to purchase products from a brand that doesn’t have its own retail establishment can present a challenge for many consumers. Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help point potential buyers in the right direction. Here are five platforms offering brands a way to take advantage of such technology on their own terms…
Street Fight Daily: VeriFone Kills Square Competitor, FTC Probe Nears End
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… VeriFone Gives Up Competing Head-on with Square (GigaOm)… Deal Near on Google Antitrust Probe? (Politico)… With $8M In Seed Funding From Founders Fund, Goldman Sachs; Urban Compass Wants To Build A Hyper-Local, Human-Powered Database (TechCrunch)…
Openings & New Hires at Locu, Groupon, Patch, Signpost, and More…
There’s lots happening in hyperlocal as the year comes to a close: Locu snags PayPal vet Mok Oh as an adviser, plus lands a hot ex-Googler. Booker brings on a dynamic duo in its hiring spree. Patch sees big moves at the top. And there are some shifts at Groupon and open gigs at Telenav, Signpost, Swipely, Yellowbook, Yelp, and more…
What Kinds of Mobile Ads Are Most Effective?
Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…
Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb Goes Social and Local with Acquisition of Localmind (GigaOm)… Hail to the Big Apple! NYC Temporarily Approves Taxi Apps, but e-Hailing’s Restricted to 1.5 miles (The Next Web)… Franken’s Location Privacy Bill Voted Out Of Judiciary Committee (AdWeek)…
‘Post-Industrial Journalism’ Report Deserves an A, and an F
A new report from Columbia’s Tow Center for Digital Journalism takes a look at everything that’s wrong with digital journalism, starting at the top and going all the way down to the hyperlocal level. The report pins antiquated journalistic practices to the wall and recommends specific fixes. But it also wrongly asserts that the Internet has permanently “wrecked” journalism’s advertising model.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation