News and Analysis
How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Raise Report: Yotpo, Leanplum, Globality Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for ChartMogul, Choozle, Roomi, and Spirited Media.
LBMA Podcast: Google, Dunkin Donuts, Hilton Hotels + Amazon
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Pause Fest, Vita Moja + DNAfit, FreezeTag, Mapbox buys MapData, Euclid partners with LiveRamp.
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PODCAST: This Week in Location-Based Marketing — Talkbits, Moves
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…
Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars
Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…
In an Effort to Woo Brands, Verve Mobile Launches Audience Solution
The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.
A Decade Old, iBrattleboro Keeps Journalism First, Profits Second
For co-founders Chris Grotke and Lise LePage, the bottom line is not what’s found in the last entry on a profit-and-loss statement.. “Journalism is a little more important than money,” Grotke says. “If you’re doing [hyperlocal] to make money, I suggest you not do it in a small town. Go to a big city.”
How Big Brands and SMBs Can Use Vine Videos to Reach Local Consumers
Vine has not only cracked the code on mobile video. It has created an entirely new medium. The question for brands and local businesses alike is how to leverage it as a marketing channel. Here are a few ideas about how to test the new app and what to look for as it matures…
Case Study: Cumberland Farms Partners With PayPal on Mobile App
In April 2012, Cumberland Farms teamed up with PayPal to launch a mobile payment application, which allows customers to pay for gas through their smartphones. In the 11 months since the app debuted, repeat usage statistics have been in the 88th percentile, a metric senior brand strategy manager Kate Ngo says shows how convenient a mobile payment platform can be…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem