News and Analysis
Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…
Local Media Consortium Not About to Retreat From Its Google and Facebook Ties
Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.
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Voice Media Group Enters Content Partnership With Foursquare
Alt-weekly publisher Voice Media Group has announced a partnership with Foursquare that will make event content from VMG’s Voice Places initiative available to users of the location-based app. “This was a natural next step in terms of combining our curated local content with the experience that they provide around location and events,” Scott Tobias, CEO of Voice Media Group, told Street Fight…
5 Ad Exchanges for Local Publishers
In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…
Local Listings Spread — From One Site to Hundreds
One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services…
Street Fight Daily: Pushpins Snapped Up, In-Store Payments Boom
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Full Story of Pushpins Acquisition by Ebates Parent Performance Marketing Brands (PandoDaily)… Forrester: Proximity Payment is Fastest-Growing Segment of Mobile Payments (Mobile Commerce Daily)… How To Make Foursquare Fun Again (Business Insider)…
#SFSNYC Recap: The Next Generation in Hyperlocal
We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight’s coverage of the event…
PODCAST: This Week in Location-Based Marketing — Waze, Spun
In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…
For Hyperlocals, How Long the Roller-Coaster Ride?
Borrell Associates delivered an upbeat 2013 projection last week for an increase of 31% in ad spending in the local digital space. But even as the outlook seems brighter for local online, highly regarded hyperlocal editor and publisher Mike Fourcher announced his plans to leave the helm of his two neighborhood sites in Chicago…
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