News and Analysis
Street Fight Daily: Google Assistant Fuels Hyperlocal Biz, Inside the Digital Content Bubble
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Time Out Plans to Use Google Assistant to Grow to Connect Users with Local Businesses (Digiday) City guide Time Out has developed an app for Google Assistant through which people can ask up to 100 questions about what to do in their city. Time […]
Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]
SMB Index: Local Stocks Keep Climbing in November
After a scorching gain in October, the SCP SMB Index continued to rally, climbing another 3.3% in November, outpacing all other major indices we track. The S&P 500, Nasdaq and Dow Jones all experienced gains during the month of 2.1% and 1.9% and 2.5%, respectively.
Latest Posts
How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse
In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…
Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…
In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network
SinglePlatform has added Yelp (and its 100 million unique users) to the network of local publishers across which the company distributes business and product information — namely, menus — from its base of local merchants. The partnership is a coup for Constant Contact, which snapped up SinglePlatform for $100 million last summer, as it looks to begin the process of introducing the product to its existing customer base over the next few months…
Study: National Brands Miss 86% of Local Feedback
National brands miss 86% of the local consumer feedback published through social networks, according to a new study by VenueLabs, which provides local analytics for large companies. The numbers reflect the marked growth in consumer interaction with national brands at a local level, and the increasing opportunity for hyperlocal companies to build services to help enterprise access the opportunity…
DOOH Is Poised to Grow, But Accountability and Collaboration Are Key
Why are so few dollars in media plans allocated to on-the-go media? Primarily because this sector has not provided the basic, traditional tools to the planning community that is expected with all other media types to evaluate, plan, place and track in a standardized way.
6 Marketplace Platforms for Local Buyers
Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…
Can Local Media Find New Opportunities by Catering to Brands?
“Journalism is Dead, Long Live Journalism” is the theme of a conference I’ll be attending this week in Denver. And the name isn’t a surprising one — there’s been a lot of angst lately about the emerging business models for digital journalism. Futility can be difficult, but it also can bring sea change. With that in mind, here are a few of the ideas I’ll likely be discussing with folks at the conference.
Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more
More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem