A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch)
For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through Christmas Eve, the retailer says.
Street Fight Launches Third Annual “State of Hyperlocal” Survey (Street Fight)
David Card: We’re kicking off our third annual executive survey about the state of the local marketing ecosystem. We welcome readers to share their thoughts on the state of the industry by filling out a short survey on what their companies are prioritizing and what challenges they’re facing. As a thank-you, we’re offering a free report or a discount on Summit tickets.
CPG Companies Are Getting Personal to Stay Ahead of Challenger Brands (AdWeek)
With looming competition from Amazon and upstarts like Glossier and Blue Apron, mainstays like Unilever and Procter & Gamble are combating sluggish growth by investing millions to catch up with nimble-minded rivals that have quickly mastered ecommerce, unique products, and social platforms.
SMB Index: Local Stocks Keep Climbing in November (Street Fight)
After a scorching gain in October, the SCP SMB Index continued to rally, climbing another 3.3% in November, outpacing all other major indices we track. The S&P 500, Nasdaq and Dow Jones all experienced gains during the month of 2.1% and 1.9% and 2.5%, respectively.
2017 Was the Year Digital Ad Spending Finally Beat TV (Recode)
Digital ad spending reached $209 billion worldwide — 41 percent of the market — in 2017, while TV brought in $178 billion — 35 percent of the market — in 2017. That’s according to Magna, the research arm of media buying firm IPG Mediabrands.
Blis Releases Location-Based Analytics Tool (AdExchanger)
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. The company released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.
Publishers Confront Challenges in Growing Event Programming (Digiday)
Publishers are not just competing with other events companies, but any content provider or brand that claims to have a route to consumers. Making money from events often requires a dedicated team and a different set of skills when selling event sponsorship packages.
Getting Consumers’ Attention Across Every Screen at Home (eMarketer)
eMarketer’s Sean Creamer spoke with Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.’s media planning division), about how marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.
Google Expands Local Q&A to Desktop Search (MediaPost)
Google has expanded the local Question & Answer feature on desktop through Google My Business, which rolled out in in August.
Spotify, Like Google, Wants to Reinvent the Tech IPO (WSJ)
Early next year music-streaming service Spotify is due to mount what is arguably the greatest challenge to the Wall Street IPO machine since Google went public in 2004. Silicon Valley’s startup giants will be watching closely.