News and Analysis

Street Fight Daily: Cash Comes Rolling In for Big Tech, Uber Adds Multi-Stop Rides

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Tech Companies Post Glowing Quarterly Profits… Uber Launches Multi-Stop Trips in U.S. and Canada, Facilitating Detours at Local Businesses… When It Comes to Ad Quality, Programmatic Isn’t the Problem…

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

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Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.

Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…

Latest Posts

Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Opens Up Check-In Deals to More Kinds of Plastic (AllThingsD)… Visa Teams Up With Samsung on Mobile Payments (New York Times)… With ClubLocal and New SaaS Tools, ReachLocal Wants to be the Amazon of Local services (PandoDaily)…

Voice Media Group Relaunches City Apps — Can Mobile Really Be Alt-Weeklies’ Salvation?

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Voice Media Group, which acquired 11 alt-weeklies around the country back in October, is re-launching its various cities’ mobile apps, which it hopes will become go-to listings and reviews guides for their local markets. According to Tiffany Shackelford, the executive director at the Association of Alternative Newsmedia, many alt-weeklies, like VMG, are beginning to understand the importance of mobile…

5 Strategies for SMBs Using Social Gifting Apps

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Translating Facebook fans and Twitter followers into actual sales is a challenge that even the largest brands are still working to overcome. To break through the clutter and get noticed, small businesses are increasingly using social gifting platforms to send gift cards and physical items to online fans. Here are five tips from the experts on what small businesses can do to ensure a high ROI on any social gifting promotions…

Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

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At 54th Street Grill & Bar, a regional chain with 19 locations in Missouri, Kansas, Illinois, and Texas, marketing director Kelly Reid used a mobile loyalty platform called Front Flip to send discounted offers to consumers who’d visited businesses within a five-mile-radius of any 54th Street locations without checking-in at one of her restaurants, and had managers ask those customers why they hadn’t come in before. Here’s more about what she learned….

5 Ways SMBs Can Find Success With Social Media Marketing

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A debate has been brewing on Street Fight over whether small business owners should be spending money on social media, and its general overall importance as a marketing strategy. We figured it might be worth it to check in with a few social media marketing companies to get their latest and best tips and insights for SMB success in social media…

PODCAST: This Week in Location-Based Marketing — Talkbits, Moves

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…

Street Fight Daily: Life After Patch, What Really Happened at LivingSocial?

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Life After Patch.com: A Newspaper Editor Returns To Newsprint (The Awl)… What Really Happened at LivingSocial? (Fortune)… The Newsonomics of The Boston Globe Sale (Nieman Journalism Lab)…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

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Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…

In an Effort to Woo Brands, Verve Mobile Launches Audience Solution

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The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.