Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Two New Facebook Tools Will Help Brands Craft Ads for Every Environment (AdWeek)
Facebook is now allowing advertisers to customize their creative for each ad placement, so that they can match the most appropriate images and videos with the settings in which the ads will appear. The Verge: Facebook partners with dealerships to make buying cars on Marketplace easier

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’ (Street Fight)
Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.

What Sets the Best Brands in Mobile Apart from the Pack (MediaPost)
Brands like Best Buy are matching strong investments in content and commerce with aggressive mobile marketing initiatives. They’re regularly incorporating deep links in mobile search results, deploying strong mobile creative, and executing sophisticated content features effectively on mobile sites and apps.

Understanding Amazon as an Advertising Platform (eMarketer)
Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US.

Americans Still Love Ordering via GrubHub (Quartz)
America’s largest restaurant ordering platform said Wednesday that it sold $867 million worth of food in the third quarter to 9.81 million customers. Those sales were up 18% from the same period a year earlier.

Quartz on Chasing Quality, Not Quantity in the Video Experience (AdExchanger)
Atlantic Media-owned Quartz is unapologetic about the absence of pre-roll on its properties. It has also steered away from programmatic, opting instead to monetize ads only through direct sales.

Three Women Sue Uber in San Francisco, Claiming Unequal Pay (Reuters)
Three women engineers have sued Uber for discrimination based on their gender and race, the latest blow to the ride-services company that is straining to overcome a year of controversies over its workplace culture.

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