A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Big Tech Companies Post Glowing Quarterly Profits (NYT)
Despite recent political drama, it is business as usual, as earnings reports from Amazon, Microsoft and Alphabet, the parent company of Google, demonstrated on Thursday. All displayed the kinds of performances that make investors happy: profit surges, big jumps in revenue — sometimes both. Recode: Amazon enjoys the best day of all.
Street Culture: ‘OKRs’ and Omotenashi Lead the Culture at Button (Street Fight)
OKRs – that’s “Objectives and Key Results” – are one of the drivers of culture at deep-linking software company Button. “OKRs are a major influencer to recruiting, internal interactions, how we onboard new employees, everything,” says Stephanie Mardell, Button’s head of people.
Uber Launches Multi-Stop Trips in U.S. and Canada, Facilitating Detours at Local Businesses (VentureBeat)
The feature is landing in the U.S. and Canada, with other markets, such as the U.K. and Ireland, expected to follow shortly.
When It Comes to Ad Quality, Programmatic Isn’t the Problem (AdExchanger)
Marketers have occasionally viewed programmatic as a way to cut costs rather than trying to figure the safest way to buy it, said Mac Delaney, SVP of media investment and strategy at Merkle. That’s led them to choose the cheapest path, rather than the most secure.
Event Marketers Use Email But Lag in Data Gathering (MediaPost)
Email is the most used channel in event marketing — almost all attendees receive it before conferences. And it is important in post-event follow-up. But the targeting may suffer because of the difficulty of collecting data, judging by a study by Cvent.
5 Social Media Content Marketing Trends to Watch in 2018 (AdWeek)
Megan James: Above all else, it’s important to remember that good content is good content. It doesn’t matter what kind of technology you implement: If your branded content doesn’t resonate with your targeted audience, you have failed.
HelloFresh Co-Founder Is Working on a Prepared Meal Service for Kids (TechCrunch)
HelloFresh co-founder Dan Treiman has teamed up with Joanna and David Parker to launch a healthy prepared meal service for the little ones. Treiman, who joined the company last December, helped Yumble officially launch this past summer.
LBMA Podcast: Placed, Kaspersky Labs, Toys R Us (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Musti Group, Garmin + Alexa, McDonald’s Singapore, Lyft + Alphabet. Special Guest – Brent Perez on OpenLocate