News and Analysis

Street Fight Daily: Cash Comes Rolling In for Big Tech, Uber Adds Multi-Stop Rides

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Tech Companies Post Glowing Quarterly Profits… Uber Launches Multi-Stop Trips in U.S. and Canada, Facilitating Detours at Local Businesses… When It Comes to Ad Quality, Programmatic Isn’t the Problem…

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

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Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.

Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…

Latest Posts

Openings & New Hires at Retailigence, Square, Patch, PayPal and more…

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PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…

PODCAST: This Week in Location-Based Marketing — Timbre

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at apps that can help you find street food; KLM’s social map; the girl scouts go all-in to sell you cookies; and questions about LivingSocial’s viability. Plus the resource of the week and special guest Mark Kasdorf, co-founder of location-based live music discovery app Timbre…

Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…

Andrew Mason Out as Groupon CEO

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Groupon CEO Andrew Mason was fired by the company’s board Thursday, less than 24 hours after dismal earnings sent the company’s stock price into a tailspin. The board is currently looking for a replacement, and board members Eric Lefkofsky and Ted Leonisis will serve as co-CEOs of the company until one is found…

With NJ News Co-op, Prof. Deb Galant Keeps to Her Hyperlocal Roots

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In July 2012, the Baristanet founder decamped for the nearby groves of academe – to the new Center for Cooperative Media at Montclair State University. Not surprisingly, Galant stayed true to her entrepreneurial spirit, launching the center’s NJ News Commons, which brings together news organizations from around the state to share stories and resources. Street Fight caught up with Galant recently to find out more about the news co-op, and why the project is important for hyperlocals…

Report: Blocking Access to Wi-Fi Could Hurt Retailers

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Wi-fi connectivity may be starting to affect where consumers decide to shop, according to a new report by JiWire. The study, which surveyed users across the company’s ad-supported wi-fi network, found that one out of two mobile consumers are influenced by the availability of in-store wi-fi when deciding where to shop…

Street Fight Daily: AOL COO May Exit, Airbnb Expands Hyperlocal Contnent

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.COO Artie Minson Could Exit Aol, Patch Issues To Blame? (TechCrunch)… Airbnb’s Neighborhoods Program Expands With the Addition 93 Local Guides in 4 New Cities worldwide (The Next Web)… Foursquare CEO Looks Beyond Mobile Handsets: Anywhere There’s A Screen, We Want To Be On It (TechCrunch)…

Groupon’s Stock Dives as Deal Margins Shrink

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Groupon lost more than a quarter of its market value in after hours trading on Wednesday after the company reported diminishing margins and continued international stagnancy in Q4. The once-resurgent daily deals company saw gross billings increase 24% year-over-year in the fourth quarter, but declining margins in both its local and ecommerce business forced its gross profit down 10% from a year earlier…

With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter

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The agency’s Spafax Networks has announced a new partnership that will bring PlaceIQ’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “middle aged moms” or “business travelers” in vendor and geography.

LocalVox Turns to SMB Seminars to Drive Leads in New Markets

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New York-based LocalVox is expanding from New York and Boston to Washington D.C. The move is a small-but-significant step in the company’s grand plan to replace legacy players like ReachLocal as the marketing platform of choice for local businesses. LocalVox’s product allows small business to publish content across their own email, social, and web properties, as well as to a host of listing sites and other media properties from a single touchpoint…