PODCAST: This Week in Location-Based Marketing — Timbre

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at apps that can help you find street food; KLM’s social map; the girl scouts go all-in to sell you cookies; and questions about LivingSocial’s viability. Plus our resource of the week and special guest Mark Kasdorf, co-founder of location-based live music discovery app Timbre.

Episode 118

Recorded: February 22, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
– Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

App pick
Launch of Truckily, to help you find great street food (6:30)

Featured Guest
Mark Kasdorf, co-founder of the location-based live music finder, Timbre (27:00) – see the entire episode here:Episode #442: Four minutes to funding with Timbre co-founder Mark Kasdorf

Top news of the week
1. Deng Fei’s Weibo Campaign for Water Pollution (10:50)
2. KLM builds the ultimate social map – for print! (17:53)
3. Austria’s Indoo.rs raises ’6 figures’ (22:55)
4. LivingSocial raises $110M – and then the controversy began (35:30)
5. Launch of Wanderu (vying to be the Kayak for bus travel) (44:52)
6. The Girl Scouts get all mobile and location to sell you more cookies (49:05)

Resource of the Week
eMarketer Real-Time Location Data Get A Bigger Slice Of Mobile Targeting (54:25)