News and Analysis
How to Visualize Cause and Effect in Local Brand Marketing
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.
Street Fight Daily: Location to Power Local Google Search, Square Turns to Large Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google to Use Location Data as Primary Factor for Local Search Results… Square Announces the Register, a $999 POS Device for Larger Businesses… Why Selling Higher-End Brands Gives Walmart a Fighting Chance Against Amazon…
On the Various Challenges Facing European Publishers (and Some Solutions)
“As audiences age out, the number of print subscribers will plummet, and as older small business owners retire, old ways of doing business … retire with them as well,” David Mihm writes to Mike Blumenthal. “Legacy media companies that don’t evolve rapidly are going to be left with no audience and no customers.”
Latest Posts
Conference Notebook: Rethinking the Local ‘User Experience’
After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…
On Path to IPO, Yodle Buys Lighthouse 360 to ‘Close the Loop’
Yodle, a marketing platform for small businesses, has
announced the acquisition of LightHouse 360, a customer
relationship management (CRM) tool for dentists, in a move to tie
its customer acquisition efforts into the broader operational
infrastructure of small businesses. Yodle’s chief executive, Court
Cunningham, also told Street Fight in an interview that his company
is “strongly considering” an IPO…
Limits on Behavioral Ads Could Bring Higher CPMs for Publishers
On an Internet without online behavioral advertising, publishers with a premium audience will be in higher demand, and this will result over time in increased CPMs and increased revenue. It will be a step back in time to where premium publishers and ad networks (not exchanges) were handling most of the media buys.
Case Study: Duane Reade Uses Brand Advocates for Local Campaigns
Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain’s online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content…
Street Fight Daily: Yelp Launches Display Ads, TribLocal Reporters Sue
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp to Start Offering Mobile Display Ads in Bid for Revenue (AdAge)… TribLocal reporters win $660K in class-action against Tribune Co. (Chicago Tribune)… Don’t Weep for Groupon Ex-CEO Andrew Mason (Wall Street Journal)…
Openings & New Hires at Retailigence, Square, Patch, PayPal and more…
PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…
Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing