News and Analysis
Street Fight Daily: Amazon’s Dominance Grows, The Guardian Wants to Clean Up Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Share of E-Commerce Market Grows in 2017, Nearing Half of Sales… The Guardian Wants Publishers to Unite to Clean Up Programmatic… Facebook Releases News Feed Guidelines for Publishers…
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Limits on Behavioral Ads Could Bring Higher CPMs for Publishers
On an Internet without online behavioral advertising, publishers with a premium audience will be in higher demand, and this will result over time in increased CPMs and increased revenue. It will be a step back in time to where premium publishers and ad networks (not exchanges) were handling most of the media buys.
Case Study: Duane Reade Uses Brand Advocates for Local Campaigns
Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain’s online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content…
Street Fight Daily: Yelp Launches Display Ads, TribLocal Reporters Sue
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp to Start Offering Mobile Display Ads in Bid for Revenue (AdAge)… TribLocal reporters win $660K in class-action against Tribune Co. (Chicago Tribune)… Don’t Weep for Groupon Ex-CEO Andrew Mason (Wall Street Journal)…
Openings & New Hires at Retailigence, Square, Patch, PayPal and more…
PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…
Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…
Andrew Mason Out as Groupon CEO
Groupon CEO Andrew Mason was fired by the company’s board Thursday, less than 24 hours after dismal earnings sent the company’s stock price into a tailspin. The board is currently looking for a replacement, and board members Eric Lefkofsky and Ted Leonisis will serve as co-CEOs of the company until one is found…
Report: Blocking Access to Wi-Fi Could Hurt Retailers
Wi-fi connectivity may be starting to affect where consumers decide to shop, according to a new report by JiWire. The study, which surveyed users across the company’s ad-supported wi-fi network, found that one out of two mobile consumers are influenced by the availability of in-store wi-fi when deciding where to shop…
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