News and Analysis
Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack
“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”
Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights.
Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…
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6 Marketplace Platforms for Local Buyers
Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…
Can Local Media Find New Opportunities by Catering to Brands?
“Journalism is Dead, Long Live Journalism” is the theme of a conference I’ll be attending this week in Denver. And the name isn’t a surprising one — there’s been a lot of angst lately about the emerging business models for digital journalism. Futility can be difficult, but it also can bring sea change. With that in mind, here are a few of the ideas I’ll likely be discussing with folks at the conference.
Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more
More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…
Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter
“Facebook remains the dominant platform because it simply has more active users than any other social network,” Mark Schmulen, general manager of social media at Constant Contact, told Street Fight. “It effectively offers marketers the biggest potential reach to engage with customers. In addition, Facebook is a more mature marketing platform, offering marketers highly targeted advertising products and customizable brand pages that enable them to run promotions like sweepstakes, coupons, and user-generated contests.”
PODCAST: This Week in Location-Based Marketing — PubNub
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether Foursquare can make the switch from check-ins to discovery; Apple is awarded a patent for augmented reality on top of live video; Volkswagon makes driving more social; and Microsoft is testing yet another option for mobile payments. Plus special guest, Todd Greene, co-founder and CEO of PubNub on the emergence of real-time apps.
Street Fight Daily: Google Expands Local Delivery, Hiring in Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More (TechCrunch)… Apple Hiring ‘Ground Truth’ Managers To Improve Maps (Search Engine Land)… Did Poor Collaboration Lead To The Termination Of NYU’s Blog With The New York Times? (NYU Local)…
A Year After Its SXSW Moment, Highlight Keeps Working to Connect People Nearby
Paul Davison’s location-based startup Highlight has had a strange trajectory. It was the darling of South by Southwest in 2012, then soon lost its sheen for a variety of reasons, prompting a series of “What Happened to Highlight?” posts around the time of this year’s Austin event. Street Fight recently caught up with Davison to talk about retrenching, the definition of fun, and his very real belief that using Highlight can change the world around us.
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