News and Analysis
Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites
The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.
Street Fight Daily: Facebook Tests Feed for Local News and Events, Amazon Partners with Toyota
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a Feed Specifically for Local News and Events… Amazon Is Bringing Alexa to Your Toyota… AI Troubles Marketers More Than Any Other Technology…
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping
According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.
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Waze VP: What Search Did for the Internet, Maps Will Do for Mobile
As the local market readjusts to a mobile-first world, executives from Waze, ESRI, and Placed discussed the role of mobile analytics and mapping in a changed scenario at a panel discussion during the Street Fight Summit West in San Francisco Tuesday…
With the Point-of-Sale, Simple and Open Breeds Success
During a panel at the Street Fight Summit West moderated by Mark Canon of IBID Strategic Consulting on Tuesday, Patrick Gauthier, Head of Product Strategy, Retail Services, PayPal; Square’s strategic partnerships chief Chuck Kimble, and Clover CEO Leonard Speiser took a deep dive into the delicate dynamics of bringing local businesses’ payments into the cloud…
Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline
Contrary to Marc Andreessen’s recent claim, offline retail is not going to die, said Mike Ghaffary, VP at Yelp, during the morning keynote at Street Fight Summit West in San Francisco Tuesday. Ghaffary argued that the majority of the over $3 trillion in commerce will stay offline — and subsequently, the largest opportunity isn’t in bringing commerce online, but in using the web to support it offline…
The Local Search Shadow Economy
We know that there exist a great number of businesses in our local communities that service a variety of needs at their clients’ homes or business locations. Aside from specialized services like Angie’s List and Service Magic, there are few local search outlets that serve potential clients or service providers well in terms of their ability to connect a need with the appropriate provider…
Street Fight Daily: Patch Sees Social Growth, Consumers Warm to Mobile Wallets
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 29% of Consumers Would Choose a Smartphone Over a Wallet When Going Out (MobileCommerceDaily)… Growing Consumer Interest for In-Store Delivery of Mobile Coupons, Says Study (i2G)…
Mobile Local Advertising: Not Just for Early Adopters Anymore
Over the past few years I’ve done some axe-grinding about the lack of location targeting in mobile advertising — and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large brands and agencies. But in recent months we’ve started to see some of those habits break down, beginning with newer companies in mobile that don’t have to “unlearn” anything to get there…
6 Ways That Broadcasters Can Embrace Hyperlocal
As local television viewership continues to decline, broadcasters are increasingly looking for ways to expand their offerings to advertisers. One way they’re doing that is by utilizing hyperlocal channels. To find out more about what broadcasters should know before getting involved in hyperlocal, we consulted with experts in the fields of local media and online advertising…
Street Fight Daily: Yelp Open to Graph Search, Foursquare’s Flaw
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Open to Partnering With Facebook’s Rival Offering (Reuters)… Foursquare Is Generating Too Much Useless Noise (AdAge)… Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media (London School of Economics)…
6 Digital Marketing Platforms For Hyperlocal Publishers
No longer satisfied with static banner ads, merchants are increasingly demanding digital agency-type services from their local news publications. Here are six platforms that publishers can use to expand their offerings to small business advertisers…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature