News and Analysis
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…
Google Websites — To Infinity and Beyond?
“In the developing world, Google has a simplified path to the GMB where if a business first creates a website they can get verified more easily,” Mike Blumenthal notes. “Thus the website becomes the hook into Google’s data funnel. In the US, and most other developed countries, I would speculate that it is typically the other way around”
Latest Posts
Street Fight Daily: Seamless GrubHub Merge, Wanderful Media Raises $9M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… GrubHub, Seamless, and the Importance of the Purchase (Bloomberg Businessweek)… Newspaper Companies Invest Another $9M In Local Deal Startup Wanderful Media (TechCrunch)… What Patch Employees Were Told During the Friday Evening Conference Call (Romenesko)…
VP Ghaffary: Yelp Is the ‘Local Layer’ of the Internet
Mike Ghaffary, a grad school friend of CEO Jeremy Stoppelman who helped to write one of Yelp’s first advertiser contracts, now serves as the company’s vice president of business development (and will give a keynote address at Street Fight Summit West in San Francisco next month). Street Fight caught up with Ghaffary recently to discuss the relationship between content and data in local discovery, and why competitors will have a hard time “killing Yelp.”
Moving Upstream, PayPal and Square Make a Play for the Local Merchant’s POS
There’s a not-too-quiet rivalry brewing between Square and PayPal over offline payments, and this week saw the unofficial opening of an important new theatre: the SMB point of sale (POS). It’s perhaps the stickiest problem for both companies to solve in order to make payments work, and their respective announcements demonstrate a strategic skism similar to what we’ve seen in desktop computers and mobile phones..
5 Ways Brands Can Leverage Place-Based Mobile Targeting
The ability to target consumers based on location is no longer an emerging element of mobile technology — it is the standard on which all other strategies are based. The growing demand for this type of mobile advertising has brought on the development of new and effective location targeting strategies, the most popular being place-based mobile ad targeting. Want in? Here are five place-based mobile targeting strategies to try.
LBMA PODCAST: Square, BlockAvenue, and PlaceIQ CEO Duncan McCall
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about rumors that Facebook is looking to purchase Waze for $1 billion. Meanwhile, Square is set to check in to Foursquare’s neighborhood; BlockAvenue launches to give your city a grade; and Unilever goes hyperlocal with its rewards program. Plus special guest Duncan McCall, CEO of PlaceIQ.
Street Fight Daily: Mason Moves On, Aruba Buys In-Door GPS Firm Meridian
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Ex-Groupon CEO Mason Moving to San Francisco to Start New Company (Reuters)… Aruba Buys Meridian Apps, Eyes ‘Indoor GPS’ Services (ZDNet)… How Google Made Maps Human, Savvy, and Monetizable (Fast Company)…
Looking Up: Local Data and the Real World
Google Glass may be overpriced or simply too odd for many consumers, but it still represents a manner of thinking about the interconnectedness of the internet and the world that is an inevitable outcome of current trends. With smartphones as our constant companions, we already spend a vast amount of our time looking down to look things up.
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