News and Analysis
Marketing Facts & Predictions for the Big Game
We still don’t know who will play in the Super Bowl on February 9th, but we already know some major advertisers taking the field. As usual, it’s an eclectic mix of CPG brands, tech companies, and service businesses, with a tiny team of MULO (multi-location) brands thrown in. And, even if brands don’t spend the […]
Continuously Adapting as Your Target Audience Evolves
PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]
‘Mellow’ From PetFriendly Helps Calm Pet Anxiety
Is there a pet owner who has never come home to a piece of damaged furniture, a shredded shoe, or mangle remote control? Unlikely. PetFriendly believes a little understanding is in order. Pets are like people in that they, too, have emotions, including anxiety. So many stimuli can harsh a pet’s mellow that we don’t […]
Commentary
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
Why Ad Spend Growth Will Likely Decline in 2023
Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.
ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help
AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.
Latest Posts
LOMA Wants to Fund Hyperlocal Marketing
Alex Nocifera is the founder and CEO of LOMA, which launched in market this past July. Backed by top Los Angeles-based venture funds, Wavemaker, Slauson, and Impulsum, LOMA stands for “local marketing” and is an always-on, data-driven platform that has raised more than $2 million in a pre-seed venture-capital round. LOMA’s equity dollars help businesses […]
Retail Media Networks – Opportunity vs. Reality
Retail media networks have grown in popularity amid the growing emphasis on ROI across today’s complex consumer purchase journeys and recent restrictions on third-party cookie usage. Many advertisers are eager to take advantage of retail media’s unique targeting opportunities. These include a blend of online and offline data gleaned from retailers themselves and available within […]
Retailers Revolutionize Store Location Selection with Geospatial Intelligence
It’s a tale as old as time. A retailer picks a storefront, leases a building, and renovates a space — only to discover that the location itself is a dud. Maybe there isn’t enough foot traffic, or parking is too difficult. Or maybe shoppers in the neighborhood just aren’t interested in buying whatever products the […]
StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million
E-commerce has come into focus as a critical solution — sometimes the only solution — for small and mid-size businesses that want to sell outside their physical stores and collect insights into consumer behavior. Given the important role that online sales now play in local commerce, it’s no surprise that firms focused on the e-commerce […]
Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season
MULO (multi-location) retailers struggle to compete with Amazon, the online giant. But they are never going to win that battle if they don’t focus on search for the holiday season. A new study by Nosto reveals that as much as $13.8B in sales may be lost on Black Friday and Cyber Monday (BFCM) because when consumers […]
Party On! Bankruptcy for Party City May Not Be the End
The media is filled with stories these days of MULO (multi-location) retailers closing stores and doors and declaring bankruptcy. Our BUST series covered Bed Bath & Beyond, Jenny Craig, Christmas Tree Shops, and others. But before you start ringing the death knell on one more MULO brick-and-mortar retailer or restaurant, be aware that the party […]
Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs
The email marketing and newsletter giant Mailchimp is at it again. Earlier this week, the company launched its latest game-changing solution for SMBs — a marketing assistant powered by generative AI. Intuit Assist for Mailchimp is expected to help businesses generate content, personalize their marketing, and learn faster from their marketing mistakes. Rather than being […]
Head of the Class — Back-to-School Marketing Language Trends
Very few seasons connote change the way the back-to-school season does. Even for those of us who are no longer in school, the shorter days and cooler mornings mean that a new school year (and, by default, autumn, if you live somewhere lucky enough to experience it) is soon upon us. And every time summer […]
Brand Halloween Holiday Creep 2023
Before you could even put away your beach chair and utter “Pumpkin Spice,” Halloween accessories, boxes of tinsel, faux trees, and December lights began thier holiday creep and began to appear on store shelves. MULO (multi-location) retailers have changed the traditional sales cycle and accelerated the holiday shopping schedule. Halloween 2023 began in July, as […]
Grocers Navigate the Shift from E-commerce to In-Store
More than half of e-commerce grocery customers have left the channel since last year. Where have they gone, and what can grocers do to bring them back? That’s the question many supermarket chains and retail marketers are trying to answer. According to new data from SymphonyAI Retail CPG, 52% of e-commerce grocery customers have left […]
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