News and Analysis
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
Truffl Revamps Pink Dot’s Services and Brand to Court Social-Native Consumers
“Creating a share-worthy experience is really important — something that can live online even if it’s offline and turn customers into advocates,” says Truffl founder Raphael Farasat about how legacy brands can compete in the golden age of tech startups and social media.
Street Fight Daily: Voice Really Is a Game-Changer, Alexa’s Stunning Rates of Consumer Adoption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Voice Shopping Future… Even Amazon Is Surprised By How Much Customers Use Alexa… Unicorns Gorge As Investors Dish Out Bigger Rounds, More Capital…
Latest Posts
5 Tools That Bring Web-Like Analytics to Offline Locations
It isn’t chance that e-commerce retailers like Amazon are generating billions of dollars in online sales. Digital commerce businesses are utilizing big data analytics to measure shopper behavior, click-through rates, and page views when designing their online sales outposts. Here are five hyperlocal vendors bringing web-style analytics into the real world…
Street Fight Daily: Food Delivery Merger Stirs Concerns, Apple Beefs Up Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Food Delivery Merger Stirs Concerns (Wall Street Journal)… Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires (Apple Insider)… UrbanSpoon To Focus On Quality Restaurant Reviews After Selling Rezbook To OpenTable (TechCrunch)…
The Ecommerce Killer Is the Logistics Layer of the Local Stack
The shakeup in food delivery is just a first tremor amid a tectonic shift in local. The adoption of payment, point-of-sale and other commerce-related software by local retailers opens the door to a rethinking of the local logistics model, and the way we transport goods locally…
Dongle Domination: 40% of SMBs Use Mobile Card Readers
A new report from BIA/Kelsey finds that 40% of small and medium-sized businesses already accept payments with a mobile credit card reader, and another 16% of the businesses plan to add capability within the next year. The numbers come amid an across-the-board increase in small business engagement with the digital tools, with social media and mobile advertising also taking a larger chunk of business owners time and money…
Street Fight Daily: Google Invests In Reviews, Foursquare’s Co-Founder Opens Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Launches City Experts Program To Encourage Higher Quality Google+ Local Reviews (TechCrunch)… Foursquare Cofounder Naveen Selvaduri Opens Up About His Exit: “I Wanted To Stay” (Fast Company)… Investors May Yet Cry For Yelp (Wall Street Journal)…
How to Sell Hyperlocal Into Chambers of Commerce
After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…
Openings & New Hires at Groupon, Locu, Bit.ly and Radiate Media
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include new execs at SIM Partners and Accordant Media, plus job openings at AOL, JiWire, Weather Channel and more.
LBMA Podcast: Timehop, AudioVox and Factual’s Tyler Bell
In this week’s episode, YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out-of-home reach by acquiring EK3 Technologies; Timehop raises $3 million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; and AudioVox partners with AT&T for on-board auto diagnostics…
Hulafrog Pins Focus on Hyperlocal for Kids
“Hulafrog’s focus is to connect parents to the events, businesses and promotions in their local communities that cater to families,” says Sherry Lombardi. “So everything from parades and puppet shows to kid friendly restaurants and karate studios. Somewhat like a Yelp for parents with a focus on activities…”
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature