News and Analysis
Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences
“Brands don’t want to engage with devices, they want to engage with consumers,” wrote Brian Ferrario, VP of Marketing at Drawbridge. “Devices don’t buy stuff, grow affinity with brands, or help amplify brand messages. People do.”
With 66 Franchises, TAPinto Is Ready to Expand Up and Down Coast
TAPinto has grown into a network of 71 hyperlocal news sites, 66 of them operated by independent franchisees and five owned by CEO Mike Shapiro. Most of the sites are in North and Central New Jersey and five are in New York City suburbs in the Westchester area north of the city.
Street Fight Daily: Amazon Begins Whole Foods Deliveries, SEO Metrics To Bear in Mind
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Offering Whole Foods Deliveries via Prime… SEO Metrics You Should Be Tracking But Probably Aren’t… A Crazy Idea for Funding Local News: Charge People for It…
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5 Tools Businesses Can Use for Predictive Analytics
Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create customer profiles based on in-store activities, purchase histories, and demographics. Now, predictive analytics tools are finally putting these customer profiles to use…
Keeping Customers Coming Back Through the Power of Data
Gone are the days where the only record of a visit to a local business was a credit card transaction, loyalty punch, or cash receipt. Now our activities become user profiles that help real-world businesses to track us — as much to retain their customers as to make that customer experience better suited to the individual and less frustrating…
7 Key Lessons From AOL’s Struggles With Patch
Why did a well-heeled usurper to newspapers find itself imploding last week? Ultimately, Patch could still reinvent itself — but if it does not there are plenty of lessons to be learned and applied to all of us working to produce the next model of local journalism. Here are seven…
Street Fight Daily: AOL’s Armstrong Fires Patch Director, Twitter Goes ‘Offline’
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AOL’s Armstrong Fires Patch Creative Director During Conference Call (Screenwerk)… Mobile Ads Favor Coexistence, Not Disruption (Financial Times)…
Bundling Local News With Amazon’s Shopping List
Combining local news with shopping is the perfect entree to courting SMBs into Amazon’s affiliate program, which surprisingly accounts for 40% of Amazon’s total revenues. That replaces expensive local sales teams with affiliate support call centers. The promise to SMBs is simply inclusion in the shopping lists. Amazon with news is no longer just a purchase destination, it becomes part of daily living…
LBMA Podcast: Foursquare Sells Data, iInside’s Jon Rosen
In this week’s episode: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.
Street Fight Daily: Patch To Close 400 Sites, eBay Launches Retail CRM
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AOL Won’t Deny The Rumor That Patch’s CEO Is Out After Just Two Months On The Job (Business Insider)… eBay Launches Salesforce-like Platform For Merchants (TheNextWeb)… Google Directs ‘Relevant Ads’ to Maps (CNet)…
‘Understanding the Reader’ and the Bottom Line: Do They Connect?
Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature