Street Fight Daily: Amazon Begins Whole Foods Deliveries, SEO Metrics To Bear in Mind

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Begins Offering Whole Foods Deliveries via Prime (TechCrunch)
The option is open in four markets to Prime Now customers, who get free two-hour deliveries of their products when they spend over $35. An “ultra-fast” one-hour delivery option costs $7.99 for orders of $35 or more.

With 66 Franchises, TAPinto Is Ready to Expand Up and Down Coast (Street Fight)
TAPinto has grown into a network of 71 hyperlocal news sites, 66 of them operated by independent franchisees and five owned by CEO Mike Shapiro. Most of the sites are in North and Central New Jersey and five are in New York City suburbs in the Westchester area north of the city.

SEO Metrics You Should Be Tracking But Probably Aren’t (MediaPost)
Hamlet Batista: In addition to measuring SEO success based on page rankings, here are some other metrics that companies might not be tracking, but should be.

Ashley Furniture Uses Assistive Web Tech to Reach New Demographics (Street Fight)
Selling furniture on the Internet has never been an easy proposition. People want to feel the fabrics on sofas and test the sturdiness tables before spending thousands on furniture purchases, but that hasn’t stopped Ashley Furniture from expanding its digital footprint in recent years.

A Crazy Idea for Funding Local News: Charge People for It (NYT)
Farhad Manjoo: How will you fund a startup local news organization? Ask readers to pay for it with real money — $5 or $10 a month, or perhaps even more. It will take time, but if you build it right, you just might create the next great metropolitan news organization.

Twitter Reported Its First Profitable Quarter Ever, But Didn’t Add Any New Users (Recode)
The company had its first profitable quarter ever in Q4, reporting profits of $91 million on $732 million in revenue, a jump of 2 percent over last year. Wall Street was looking for revenue of $686 million for the quarter.

Inside Tronc’s Sale of the LA Times (Nieman Lab)
In a move that’s shocking but not really surprising, 65-year-old Soon-Shiong will pay a chunk of his estimated $7 billion-plus fortune to finally split with his erstwhile partner in Troncdom, chairman Michael Ferro.

Publishers Eye LinkedIn as Facebook’s Reliability Falters (Digiday)
LinkedIn is best known as a social network for business professionals, but even publishers beyond the business space are eyeing the platform to see where they can capitalize on it.

Turner’s Top Digital Ad Strategist Sees Opportunity in Brand-Safety Push (AdExchanger)
As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands moving toward safer environments.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]