News and Analysis
A View From the Stage: 10 Takeaways from StreetFight LIVE
I had the pleasure of chairing the re-boot of StreetFight LIVE, the first gathering of its kind since 2018. StreetFight Live events are back! And, as one of our panels reinforced, people today are looking for inspiring, fun, and memorable experiences that engage them and keep them coming back. More than 30 professionals — across […]
Holidays 2024 Installment 3: Mike Debnar Predicts the Spending Future
As we continue with our Holiday 2024 trends and forecast countdown, we asked Mike Debnar what stars will be shining bright this season. Debnar is the VP Retail Executive Advisor at Medallia. He focuses on creating innovative customer experience programs for brands utilizing his extensive background in CRM and CX. Mike holds a degree in management information […]
Will the Election Affect Holiday Shopping?
Presidential election years tend to boost holiday-season spending, regardless of who wins the most votes, according to Experian plc, a global data analytics and consumer credit reporting company. Experian has released its 2024 Holiday Spending Trends and Insights report, and with it, the launch of contextually-Indexed Audiences. Advertisers can use this new offering to blend […]
Latest Posts
Amazon Leans Into Livestream Shopping to Promote Prime Day Deals
More than a decade after livestream shopping first took off in China, it’s yet to reach critical mass in the U.S. Now, Amazon could finally be changing that. Companies like Shopify, TikTok, YouTube, Facebook, and Amazon have all invested heavily in live selling in recent years. Although Facebook famously bowed out of its investments […]
How MULO (Multi-Location) Brands are Using Threads
The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]
Study: Half of Marketers Don’t Trust Their Own Data
Nearly half of marketers have doubts about the reliability and accuracy of their digital data, despite spending thousands per month on their technology stacks. That’s according to a new study by Forrester and Zeta Global, which found that data challenges increase as more solutions get added to a company’s tech stack. Although 85% of companies […]
Beyond the Billboard: Trends in OOH Advertising
As we drive along the highways and backroads this summer (or wander through Times Square or on the Las Vegas strip or sit in stadiums and concert venues), signage (OOH Advertising) is often hard to miss. Or, if the advertisers are using it properly, it should be impossible to miss! From traditional billboards (which first […]
Want to Know the Single-Most Important Factor Driving Attention in Advertising? This Is It
The single-most important factor in driving attention in advertising probably isn’t what you’d expect. Could it be creative quality ? According to a new study by Emodo, a subsidiary of Ericsson that runs a programmatic exchange, traditional KPIs like viewability and clicks aren’t as useful in identifying whether an ad is making an impact on […]
Unlocking the Potential of Social Media Advertising
Platforms like Instagram and TikTok weren’t built for traditional click-to-buy conversions – at launch, both were “unclickable” channels. That’s been a challenge for many of our clients and partners. How do you prove the true value of your social media advertising campaigns – and with it, secure the resources and funding needed to keep growing […]
New Partnership Focuses on Driving Incremental Reach
When it comes to CTV, streaming, and linear, viewers tend to think, “It’s all TV to me.” For advertisers, agencies, and publishers, however, there are tremendous differences and challenges in all three because they are concerned with engagement, platform, viewing frequency, demographics, data, ad targeting, and incremental reach. The Holy Grail lies in accurate and […]
BOOM: “Bruschetta and Bocce Near Me?” Eatertainment is Surging
Can you possibly eat cornbread without a rousing game of cornhole? Or what’s a game of mini-golf without a Moscow Mule? Combine a dining experience with one or many games — physical or digital — and that defines “eatertainment,” a category that’s been growing steadily over the past decade (but paused during the pandemic). But […]
Flashtalking Social Ads Manager Includes Social Media Activation
Omnichannel advertising platform Mediaocean has deepened its relationship with Google, striking a unique deal as it relates to the former’s Flashtalking Social Ads Manager (in the past known as Scope by 4C). For the first time, brand marketers who access the Flashtalking Social Ads Manager, an independent tech platform, will be able to activate against […]
BOOM: Multi-Location (MULO) “Needles” Businesses: Part 2
We’ve already established that people will overcome a childhood fear of needles (or at least cope with it) if they see an upside benefit — like vitamin therapy. The other reason people will allow themselves to be poked with a sharp metal object (in addition to vaccinations and blood tests) is beautification. Multi-location (MULO) aesthetics businesses […]
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