News and Analysis
#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences
“We want to please the restaurants and we want to please the users,” said Danny Gordon, CEO of Auredi, just one company at Street Fight Summit West using visual technology to enrich customer experiences. “It’s unbelievable the amount of excitement we see when we show customers dishes that look exactly like they do in person.”
#SFSW18: How Nextdoor Is Building a Business Around Neighbors
Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses. Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.
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Joe Trippi: Local TV’s Biennial Political Cash Bonanza Is Going to Fall Off a Cliff
In an recent interview, the presidential campaign guru told Street Fight that while it would be business as usual for broadcasters next year, 2016 would likely see the beginning of the end of TV’s dominance in political advertising: “There’s a growing number of people who get it,” he said, “that there’s a better way to deliver a more targeted and relevant message without having to buy all that broadcast reach. It’s going to come. … It’s just a matter of time and innovation.”
5 Hyperlocal Platforms To Improve Store Operations
Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…
Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…
Infographic: Breaking Down The Local Stack
A stack of technologies has emerged to quietly reinvent the way business and consumers interact locally. One by one, technology firms have recreated the way we find, buy and retrieve goods and services locally as well as the way businesses reward, and retain, past customers. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated Local Stack.
In Local Sales Effort, Foursquare Looks to Strike a Balance
Foursquare is trying to find a new path for local sales. The embattled check-in-turned-local-discovery startup has started to build out its local sales organization, focusing on a combination of technology and customer service rather than door knocking and hand-holding. This summer, the company began the challenging processes of developing a local sales effort that can reach mom-and-pop shops from New York to New Delhi…
Grasping for a New Way Forward at Local Media Conferences
At several recent conferences, the overriding, anxiety-producing theme has been the development of new revenue models for media — whether from foundations to support nonprofit news services, or from advertising, or from something else. But the disquieting fact is that a cure-all response to what ails local media can’t be identified…
Street Fight to Participate at Loco Connect Conference in Amsterdam
Street Fight co-founder David Hirschman will be moderating a panel on indoor mapping and location services at the Loco Connect 2013 conference, which is taking place on November 12th in Amsterdam, The Netherlands. Hirschman’s panel on indoor mapping and location services will look at the next frontier for the location services market…
BlockAvenue Pivots From Utility to Media, Becomes CO Everywhere
Tony Longo and Dan Adams, the founders of Block Avenue, are doubling down on media. Two years after launching the service as a tool to rate locations, the company has rebranded as Co Everywhere, and released a mobile app to help people explore the world around them. Users can pick a featured place, or outline a geography on a map, and peruse content from Instagram, Facebook, Twitter, Yelp, Foursquare and a other sources that come from within the area…
Street Fight Daily: Yelp-Google Rivalry Heats Up, A Hard Sell Gone South
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google’s Local Business Is “Really Struggling,” in “Constant Chaos,” Yelp CEO Tells Charlie Rose (AllThingsD)… When the Hard Sell Goes South (Blumenthals)… Navigating The App-Data Explosion: Localytics’ Raj Aggarwal (ReadWrite)…
What’s Apple’s Mapping Shopping Spree Really About?
Moreso than the features, Apple’s post-Mapgate acquisitions are all about what’s behind the scenes in this age of big data. This goes back to what a lot of people don’t realize about Apple Maps: it’s is actually a pretty slick mapping tool. But what it has in dazzle, it lacks data; things like place listings, navigation and public transit…
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