The local marketplace is under renovation: Out with the yellow pages books that cluttered our homes and out with the cash registers. Goodbye punch cards. In their place: location-enabled smartphones, iPad transaction devices, and consumer behavior that, thanks to the ordinariness of e-commerce, has come to expect a wholly different way of interacting with stores in the real world.
Sitting behind those new services, a stack of technologies has emerged to reinvent the way businesses and consumers interact locally. One by one, technology firms have recreated the way we find, buy and retrieve goods and services locally as well as the way businesses reward, and retain, past customers. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated Local Stack.