News and Analysis
Whole Foods Comes Out a Brand Winner on Super Bowl Sunday
Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Simpli.fi.
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Conference Notebook: For SMBs, Content Marketing May Not Be So Easy
Brands are lauded when they post or tweet the right thing at the right time — and many social media evangelists spread the gospel that in an always-on, interactive consumer culture small businesses need to do the same. But that line of thinking neglects the high costs associated with content creation, and ignores the problematic economics of content marketing for small businesses…
LBMA Podcast: Microsoft’s Nokia Buy, Gucci and Google Maps, and Moasis
On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device and special guest Ryan Golden of Moasis…
Street Fight Daily: More Users Share Location, Twitter Files For IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Three quarters of smartphone users share their location, says study (MarketingLand)… Twitter Files for Initial Public Offering (Wall Street Journal)… Senator Asks Cellphone Carriers: What Exactly Do You Share With Government? (New York Times)…
AdMonsters to Tackle Digital Ad Challenges During Advertising Week
Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. On September 26 during Advertising Week in New York, OPS NY will bring together ad operations and media technology leaders to tackle challenges and work to navigate the latest shifts in our industry, while staying competitive and profitable. Click for a Street Fight discount…
Daily Voice Reports First ‘Unit’ Profitability (With an Asterisk)
The regional hyperlocal news network Daily Voice says it has recorded its first “unit” profitability for operations covering its 41 sites in the hotly competitive suburban Connecticut and New York market. The profit — which does not include corporate costs — was a tiny $2,000 for August, according to CEO Carll Tucker. But it comes after the company burned through $18 million in four years and experienced near-death six months ago…
Street Fight Daily: McDonald’s Tests Mobile Ordering, ‘Showrooming’ Threat Wanes
A roundup of today’s big stories in hyperlocal content, commerce, and technology… McDonald’s Testing Mobile Order App for U.S. Stores (Business Insider)… Maybe Showrooming Isn’t Killing Retailers After All (Businessweek)… SMB Twitter Followers Show Devotion (eMarketer)…
Local Media Companies Need to Decentralize to Survive
As applied to information technology, centralization is an error that needs correction. The concept of centralization is counterintuitive to the network, because the network sees every node as equal. The real business opportunities are all local, not in bundling everything together to create scale in order to accumulate digital pennies…
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