Street Fight Daily: GoDaddy Continues Buying Spree, Walmart Expands Same-Day Delivery

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

GoDaddyGoDaddy on an Acquisition Tear: Five Companies Since February (Screenwerk)
GoDaddy CEO Blake Irving, and the people are around him, are busy transforming a formerly sleazy if profitable domain registration and hosting business into a more holistic marketing and services platform for SMBs and beyond. The company announced the acquisition of webhosting and cloud services provider Media Temple, but it’s merely the latest in a string of purchases the company has made since February.

7 Strategies For Measuring the ROI of Indoor Location Campaigns (Street Fight)
As the industry continues to expand, vendors are being forced to get smarter about the ways they demonstrate ROI and sales lift. The more precisely an indoor platform can demonstrate its value on a per campaign basis, the easier it is to justify its price to skeptical corporate clients. Here are seven strategies for measuring the ROI of an indoor location campaign..

Walmart Expands Same-Day Grocery Delivery (TechCrunch)
Walmart today announced its plans to expand its same-day grocery delivery service, a part of its “Walmart To Go” offering, to a new market. Customers can choose from tens of thousands of eligible items online, including fresh produce, meat and seafood, dairy, bakery items, and even non-grocery items like health and beauty products, electronics and toys, then hen orders are fulfilled by local Walmart Supercenters and delivered in Walmart To Go trucks.

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions (Street Fight)
One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. “Print coupons are still very popular — we get a ton of them that come through our registers — but it’s inevitable that digital coupons will become more prominent,” says Tom Monahan, marketing manager at PCC. Launches Favado Mobile App, Aims To Solve Grocery Savings Once And For All (PandoDaily) is pulling the curtain back on what has been a two-year project to do just that with the nationwide release today of Favado, a mobile savings platform for grocery and household items. Grocery savings was a natural category extension for which already helps consumers save in the ecommerce category, by way of its namesake website and in the local category through

Google Readying ‘Mobile Meter’ App That Offers Rewards For Tracking Mobile Usage  (Engaget)
Engadget has learned that the company is readying new mobile apps that compensate users if they allow their mobile behavior to be monitored. We’re told that the project, known internally as “Mobile Meter,” utilizes iOS and Android apps that intelligently monitor app usage and web browsing habits and send the data back to Google. It will presumably enable the company to evaluate the different habits of Android and iOS users, particularly location, gaining an important insight into Apple’s ecosystem.

Deal Aggregator 8coupons Acquires Clipless App To Aid In Move To Mobile (TechCrunch)
Only a few months after its debut, mobile couponing app Clipless for Android has already been acquired by deal aggregator 8coupons, which had previously served as a data source within the app, along with other providers like Yelp, Groupon, Amazon Local, Foursquare, LivingSocial, and more. Following this acquisition, both the Clipless Android app and current 8coupons iOS applications will both be relaunching with a user interface makeover, designed to offer a better user experience, additional functionality, more intelligence, better content, and other improvements.

Google Maps for iOS Gets Faster Access To Navigation, Route And Traffic Overview, And A Tips And Tricks Section (TheNextWeb)
Google today updated its Maps app for iOS with new features and support for the Arabic and Hebrew languages. You can download the new version now directly from Apple’s App Store. The biggest improvement is that accessing navigation is now faster and you can also expect faster and more accurate re-routing. The added route and traffic overview should also be helpful, especially when you’re driving.

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