News and Analysis
Whole Foods Comes Out a Brand Winner on Super Bowl Sunday
Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Simpli.fi.
Commentary
Ex-‘Rocky’ Editor Weighs in on YourHub
Street Fight Columnist Tom Grubisich’s recent piece about the trials and tribulations of the Denver Post’s YourHub hyperlocal network sparked plenty of debate among readers in our comments and over social media. Among those throwing the topic back and forth on our pages was John Temple, the former editor of the now-defunct Rocky Mountain News, and one of those behind the original incarnation of YourHub…
Hyperlocals: ‘Use Facebook Like the Rest of the Planet’
Facebook, with its semi-walled set-up, is where it’s at for indie hyperlocal publishers like the Valley Independent Sentinel.
We’re in a market with two of the three largest newspapers in Connecticut. The two dailies are in no way ignoring the Web. It’s their top priority, from what they keep saying. Yet we have more followers on Facebook then one of the big fellas — and we’re not too far off from the other heavy hitter.
So here are a few Facebook tips that can help independent publishers rack up the “likes”:
Latest Posts
Case Study: Udi’s Pushes Targeted Messages Using Hyperlocal App
Getting customers to participate in Udi’s Food’s paper-based loyalty program was never a challenge for Angie Hoagland, director of brand development for the Colorado-based company. But as the years went by, it was the lack of data that Hoagland was able to collect from the punch card program that led her to start looking for mobile alternatives…
Street Fight Daily: NextDoor Raises $60 Million, First Data Acquires Perka
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Nextdoor Raises $60 million In Funding To Bring Neighbors Together (GigaOm)… First Data Acquires Cardless Customer Loyalty Startup Perka (AllThingsD)… Yelp Loss Widens, With Costs Eclipsing Revenue (Wall Street Journal)…
Here’s What Twitter Needs To Do To Win Over Local Businesses
As Twitter hits the road to sell its stock to the public, the company’s monetization plans will take center stage. For Twitter’s stock to perform, the company will have to focus on growing its active user base, monetize its international users, grow mobile offerings and make money off initiatives like #music and Vine. But it will also have to crack one of the great white whales of consumer tech: the local market…
6 On-Demand Home Service Marketplaces
By going beyond basic business listings and customer reviews, and allowing consumers to actually schedule and pay for their home service providers online, hyperlocal vendors are closing the loop and converting more online prospects into paying customers. Here are six examples of hyperlocal marketplaces that consumers can use to research, reserve, and even pay for home service professionals…
Street Fight Daily: Inside Google Shopping, The Value Of A Yelp Review
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Meet the Exec Crafting Google’s Vision for the Future of Shopping (AllThingsD)… How Much Is Your Yelp Review Worth (Fast Company)… How Do You Build A Thriving Local Marketplace? Slowly (VentureBeat)…
Focus Turns to Attribution in Mobile Local Ad Tech
The promise of mobile local advertising continues to invoke the “closed loop” idea. The device’s portability and location awareness means that it goes to the store with you – enabling all new ad performance tracking opportunities. Nothing terribly new there. But it seems like the tech and media worlds are finally acknowledging that 93% U.S. retail spending happens offline. And an increasing share of that — to the tune of about $1.5 trillion — is influenced online and on mobile. So connecting those dots is the name of the game…
How Early Stage Hyperlocals Can Determine Their Ideal Customers
Defining the ideal customer should be one of the first steps a startup takes during its earliest days, since the needs of that ideal customer will play a major role in the features and tools included in a particular hyperlocal platform. Here are five ways that early-stage hyperlocal startups can go about defining their ideal customers.
Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues
During a speech at the Street Fight Summit in New York Friday, Senator Charles E. Schumer (D-NY) spoke about his role in developing a privacy code of conduct for the location analytics industry, and the need for consumer advocates, technology companies and retailers to come together and pro-actively address the issue….
Why Partnerships Are Key to the Future of Local
The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…
Streets Ahead: GBP Data Glitch, Google Supercharges Search, Instagram Tests Insights