News and Analysis
Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…
Commentary
Beyond the Banner: Using Twitter Posts as Ad Updates
The publisher of CarsonNow.org has created an advertising system that uses Twitter to supply quick updates to ads. It takes the advertiser’s latest tweet and pairs it with a logo image, and displays it like a banner ad. The logo supplies the branding power, while the text of the tweet carries the advertising message…
Freeing Retail Data Will Enable Innovation
If mobile commerce is to move ahead, the current closed structures around offline data will need to to change. Our society’s perceptions of what is acceptable private and public information have changed, and we will need a similar paradigm shift in retail and consumer commerce data provisioning…
Latest Posts
Handybook Co-Founder: The Key To Scaling Local Is Great Service
Mobile bookings services are on the rise as consumers look to use their smartphones to do more than find information about local businesses. Enter Handybook, a New York-based technology company that allows users to book household services on its site and app. Street Fight recently spoke with Umang Dua, Handybook’s co-founder, to find out more about the consumer services space and Handybook’s plans to impact the way customers book household services…
6 Tools to Track the Real World Impact of Online Ads
The percentage of companies that analyze online-to-offline interactions is steadily growing — reaching 48% in 2013, according to Econsultancy. As interest grows, hyperlocal vendors are rising to the occasion and refining the metrics they provide. Here are six tools that businesses can use to track the real world impact of their online ads…
LBMA Podcast: Findery, Esri and Modev Founder Pete Erickson
On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; Google maps Arlington National Cemetery; and Yihaodian launches 1000 augmented reality stores…
Street Fight Daily: Facebook Tests New Ratings, Google Brings Search Offline
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Tests Out A New Star-Rating System That Could Hurt Yelp (Business Insider)… Google Brings Local Search To Digital Displays Across London (MarketingLand)… Yelp’s New Home Illustrates The Company’s Success (Forbes)…
Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report
Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…
Explainer: How Local Data Startups Are Building Analytics for the Real World
There’s been a lot of excitement around in-store analytics recently as venture funding has begun to pour into the space. But the trend is one part of a much larger technological effort to quantify consumer activity in the real-world, bringing the same measurement about where we go, when we go there, and where we came from that Google Analytics and Comscore brought to the web years ago…
Revenue a Key Focus for ‘The Brooklyn Game’ Founder
In his much-quoted report for the FCC, Steve Waldman said that while hyperlocal news sites “do not make much money, they do not need to, because they function more as civic organizations than businesses, relying on volunteer efforts rather than cash.” But Waldman recently told us that The Brooklyn Game, for all its considerable civic presence, is, preeminently, a revenue-driven business where there are no slam dunks…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation