News and Analysis
From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago
The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.
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PlaceIQ Adds Location Analytics To Help Brands Understand Real-World Behavior
In a push to buttress its ad targeting business, PlaceIQ has added two new analytics products, PreVisit and PIQ Analytics, that aim to provide marketers with a better understanding of their audiences by drawing insights from their consumer’s location data.The company believes that new features, coupled with its recently release attribution product, will allow marketers to better optimize their campaign based on insights drawn from real-world behaviors.
Why Local Marketers Need to Start Thinking About Their Instagram Strategy
Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. What most marketers don’t realize, though, is that Instagram is also a local marketing channel. The reason for this knowledge gap is that, unlike Facebook and Twitter, Instagram is very difficult to manage natively…
Conference Notebook: Taking Uber Beyond Taxis, Kittens and Ice Cream
Don’t worry OpenTable. Uber isn’t going to start booking tables — at least, not yet. During an interview at the Business Insider Ignition Conference in New York on Thursday, the company’s chief executive, Travis Kalanick, ruled out markets like hotels and restaurant reservations that do not involve delivery as potential areas of expansion for the on-demand service while hinting at a future beyond the taxi industry…
Digby VP: The Next Generation of Retail Apps Will Change Everything
The Austin-based Digby is trying to help retailers adapt. The company’s Localpoint product, which has worked with a number of major national retailers including Kohl’s and Cabela’s, helps retailers serve offers and discounts to customers in their homes and offices, as they approach the store and within the store. Street Fight sat down with Eric Newman, Vice President of Products and Marketing at Digby to learn more about how retailers can develop richer location aware apps to speak to consumers in a relevant way and drive in-store visits…
How To Use Location To Find Black Friday Shoppers on Mobile
Retailers in the U.S. will debut their Black Friday deals on Thanksgiving this year, in an attempt to expand the annual buying binge, which accounted for $11.1 billion in sales last year, by a few more hours. For one-time events where consumers often break habitual patterns, a consumer’s proximity to a store may not be the best indicator of intent. But a deeper look into where shoppers go in the past may tell a more compelling story for marketers, according to new research from location analytics firm Placed…
Selling Search to Small Businesses
It’s no secret that national brands are investing heavily in local marketing and small and medium sized businesses (SMBs) are feeling the increased competitive pinch. After all, there are only so many people looking for a given product or service in one’s neighborhood. But while national brands will likely continue to dominate TV, print and radio advertising, digital marketing offers SMBs a rare opportunity to compete with national brands on equal footing…
Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Apple Maps: How Google Lost When Everyone Thought It Had Won (Guardian)… The Risky Groupon Initiative That Beat Back LivingSocial Perhaps Once and for All (AllThingsD)… American Express Teams Up With Mightybell To Connect Small Businesses With Each Other Locally (TechCrunch)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation