News and Analysis
Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…
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#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail
In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…
Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car
“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technology… Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…
Shopkick, iBeacon and the Future of In-Store Tech
Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…
ARLnow Expands to Third Community in Metro D.C. – Reston, Va.
Independent hyperlocal publisher Scott Brodbeck has launched a third digital news publication in the suburbs of metro Washington, D.C. His new RestonNow serves a thriving, nationally recognized planned community that was built from scratch on farmland in Northern Virginia’s Fairfax County…
Street Fight Daily: The War For Delivery, Facebook and Small Businesses
A roundup of today’s big stories in hyperlocal content, commerce, and technology… In War for Same-Day Delivery, Racing Madly to Go Last Mile (New York Times)… The Future of Facebook Ad Revenue: Small Businesses (Mashable)… Nordstrom Will Use Pinterest To Decide What Merchandise To Display In Stores (Business Insider)…
Study Finds That Facebook Ads May Bolster Paid Search Performance
A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad…
iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind
The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…
New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.
LBMA Podcast: Sportsbee, Google, Coca-Cola and Patrick Reynolds From Triton Digital
On the show: Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Plus, a new feature called “Our Take” on Snapchat’s decision to walk away from $3B from Facebook..
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