News and Analysis
Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…
How EU Data Regulations Could Benefit Global Brands
With less than three months to go until the European Union’s General Data Protection Regulation goes into effect, businesses around the globe are looking for information on how to stay in compliance with what’s been described as the most important change in data privacy regulations in the past two decades.
Commentary
Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
As Facebook Readies IPO, Local Strategy Is in Focus
Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…
Latest Posts
Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards
In an effort to enhance Caribou Coffee’s mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing Michele Vig launched an eGift card initiative in early November. Now, customers who purchase eGift cards online can send their gifts to friends via email. Recipients can then redeem their gifts by showing their smartphones to a cashier or printing the gift card at home and handing over a paper printout…
Street Fight Daily: Moovit Raises $28M, Local’s Next IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Moovit Raises A $28M Sequoia-led Funding Round For Its Public Transit Service (PandoDaily)… Local Heroes: The Public Companies of Tomorrow (AllThingsD)… Hey Uber, Lyft Is Growing Faster Than You (TechCrunch)…
Geo-Unicorns: Will Local Spawn More Billion-Dollar Startups?
At the Street Fight Summit in New York a couple of months ago, I moderated a panel that looked at the “Billion-Dollar Opportunities in Hyperlocal.” Our thesis in putting the panel together was that the personalization made possible by location-based technologies was still in its early stages of evolution, and that the “geo-web” will be spawning many of the billion-dollar exits that later-stage VCs crave…
JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI
“Where people spend their time and where they spend their money are two very powerful signals for understanding audiences in the context of their daily lives,” JiWire President David Staas told Street Fight. “Our partnership enables marketers to leverage the power of mobile targeting, measurement and insights across hundreds of rich audience segments.”
In-Store Tracking — Privacy Intrusion or Communications Problem?
As the web continues to expand beyond the desktop, it is infusing itself into the parts of our lives which we’ve traditionally viewed as offline and out of reach, creating an uneasiness among consumers. The question for the technology community is whether users’ fears represent a material resistance by a weary market or natural lag between their concern and the recognition of the value of location tracking which these services will eventually produce…
5 Mobile Ad Tools for Very Small Businesses
Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community…
Street Fight Daily: Patch Not Dead Yet, Amazon Buys Square Competitor
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Amid Postmortems, AOL Says Patch Is Still Alive (Businessweek)… Amazon Reportedly Buys Mobile Payments Startup Gopago, Working On An ‘Ambitious’ New Project (TechCrunch)… Customers Out in the Cold Balk at Uber Surge Pricing (New York Times)…
Mobile Local Media: The State of the Union
The end of the year is upon us and that means top ten lists, year-in-reviews, and predictions galore. Sort of in that spirit but a slightly different format, I’ve been organizing the way I look at the mobile local world into a few buckets. So as this month’s column, here’s my state of the union in mobile local media…
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Why TV Remains the Heartbeat of Local Connection