News and Analysis
Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus
“We think about our customers’ lives and the big events taking place in their lives. We focus more on the consumer and their needs than the brand and the messages we may want to push out ourselves,” said Regions Bank’s head of social media, Melissa Musgrove.
Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…
Brand Battle: Shell vs Exxon Mobil
Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.
Commentary
BxB Recap: Is This the Future of Local News?
The passion with the group at Block by Block isn’t just about great journalism — it’s about turning online journalism into a business; it’s about leveraging existing tools and creating new ones; and most importantly it’s about working to collaboratively across these businesses to make an impact…
What Do SMBs Really Need From Digital Platforms?
Amidst the fog of buzzwords and the scramble for investment dollars, are locally targeted startups solving problems that are worth the effort? Within that industry we all generally have a conviction that our products and services matter, but we do spend a lot of our time within a circle of people who don’t need convincing. If our ultimate constituency is the business owner, the question we should ask is: “What really matters to SMBs?”
How Can Local Search Better Serve Service-Oriented Businesses?
Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…
Latest Posts
5 Self-Serve Deals Platforms for SMBs
Groupon has generated significant press thanks to the recent rollout of its self-serve Deal Builder, which local merchants can use to create limited-time promotions for themselves. However, the daily deals giant is hardly the only vendor offering this type of service to SMBs. For years, a number of hyperlocal vendors have been providing self-service solutions to SMBs…
Street Fight Daily: Location Analytics CEO Arrested, Mobile Commerce Heats Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Former Motionloft CEO Jon Mills Arrested By The FBI (TechCrunch)… Rapid Growth of Mobile Commerce Fuels Rash of Competing Solutions (Financial Times)… MasterCard Dives Deeper Into Mobile With In-app Payments, C-SAM Acquisition (GigaOm)…
Mobile App GoSpotCheck Helps Brands Track Effectiveness of In-Store Marketing
In-store marketing is a big business for retailers, but traditionally brands have had no way of knowing the effectiveness of the strategy until the display is packed away, and the campaign is finished. Enter GoSpotCheck, a Denver-based startup that has developed a mobile app that helps retail companies collect and share inventory and sales information in real time, and check with the promotion they paid for is up and running.
LBMA Podcast: Mobile Mixed Founder Talks SMS Marketing
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Sears offering curbside pickup; Virgin America’s new in-air social network; augmented reality on the bus; the Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; and Yahoo! partners with Yelp…
Street Fight Daily: Seamless Files for IPO, Norstrom’s Local Sales Slump
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… GrubHub Seamless Joins the Tech IPO Crush (Wall Street Journal)… Sales at Nordstrom’s Department Stores Continue to Shrink (Wall Street Journal)… Are Companies Tracking us, or Merely “Observing” us? (Pando)…
Groupon Revenues Up, But Even Growth Disappoints the Market
Groupon reported stronger-than-expected earnings for the holiday quarter, but shares of the daily deal giant tanked in after hours trading due in part to poor first quarter guidance and concerns over declining margins. The company grew revenue by 18% from a year earlier, but it also saw double digit declines in margins decreased by as its less profitable ecommerce business continued to account for a larger portion of the wider revenue mix…
Reuters’ Salmon: Facebook and Twitter Don’t Replace Community Journalism
We all know that Facebook, Twitter and other social media are transforming news in major ways. But Reuters blogger Felix Salmon says social media — especially Facebook — aren’t just changing news as we have known it, but creating an entirely new news product that is defined by “personalization.” I went to Salmon to find out if there’s a place for community news sites in this world of personalized information…
Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns
As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…
Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…
Breakfast, a Marketing Agency and Hardware Shop, Offers a Peek Into a Post-Mobile World
Last week, Fast Company named Breakfast, a small marketing agency in Brooklyn, one of the top 10 most innovative companies in local. The firm’s newest project, a digital signage system called Points, is the culmination of the company’s two-year-long effort to integrate the Internet into the physical world, and an demonstration of a wider shift in the technology and marketing communities beyond the small screens of the mobile phone into a burgeoning Internet of Things…
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