Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus (Street Fight)
“We think about our customers’ lives and the big events taking place in their lives. We focus more on the consumer and their needs than the brand and the messages we may want to push out ourselves,” said Regions Bank’s head of social media, Melissa Musgrove.

Facebook’s Privacy Changes Leave Developers Steaming (NYT)
The social network’s policy shifts have had an unintended domino effect on many of the companies and programmers that relied on Facebook’s spigot of data for their businesses.

Square’s Acquisition of Weebly and The Battle for the Modern Merchant (Street Fight)
Mark MacLeod: Square’s acquisition of Weebly, its largest to date, signals the beginning of a consolidation wave that we have been expecting at SurePath for some time. It also suggests the beginning of a competition to see which tech company can become the first all-in-one small-business solution.

Why Marketers Struggle With Data Management (eMarketer)
In a survey of 154 marketing influencers and research subscribers, data management and marketing technology were considered to be the most difficult digital marketing tactics. Nearly half of respondents reported that they find data management challenging.

Data Intelligence Startups Leadspace and Radius Join Forces (MarTechSeries)
In major news for mega-MarTech partnerships, Radius and Leadspace have announced that they are joining forces under the Radius brand.

Banks Are Treating Customers Like Product Developers (Digiday)
Banks’ race to meet the customers “where they are” has taken on a new twist: customers are now product developers—not just end users. 

Amazon Is Taking Over the World? Not in Europe (WSJ)
Two decades after the internet behemoth’s first international foray into Europe, it’s still working to gain traction selling apparel and footwear. That weakness in a major, growing market illustrates Amazon’s challenge as it expands abroad and tries to replicate its U.S. dominance of e-commerce.

Is Snapchat’s Redesign Working? (Recode)
Snapchat is testing a redesign to its redesign, putting some user-generated content back alongside the professional stuff from brands and celebrities. That runs counter to the company’s original thinking, which was to separate those two groups entirely, and it’s still not clear why Snapchat is testing another new look.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]