LBMA Podcast: Mobile Mixed Founder Talks SMS Marketing

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Sears offering curbside pickup; Amazon launching Flow; Virgin America’s new in-air social network; Augmented reality on the bus; Royal Caribbean solves windowless cabins; Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; Yahoo! partners with Yelp. The Mobile Minute with Chuck Martin examines the impact of passive data collection. Our app of the week is TouchRoom. Our Resource looks at how location-based marketing delivers ads to in-store shoppers. Our special guest is blogger and author Greg Hickman of Mobile Mixed who brings tactical advice on SMS marketing.

Episode 169

Recorded: February 15, 2014
Hosts: Rob Woodbridge & Asif Khan

how highlights:

A few announcements
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A Mobile Minute with Chuck Martin: Passive data collection (4:00)

App fascination of the week: TouchRoom (6:15)

Special guest of the week:Greg Hickman of Mobile Mixed (20:20)

Top stories of the week (starts at 9:40)

1. First Aberdeen – Augmented Reality channel on buses in Scotland
2. Royal Caribbean + Control Group bring you windows in windowless cabins
3. Museum of Contemporary Art Chicago – Way Of The Shovel billboard campaign
4. Sears offers curbside pickup for online purchases through their mobile app
5. Where People Run map
6. Amazon launches Flow in their newest version of their iOS app
7. Localytics raises $17M
8. Yahoo partners with Yelp
9. Virgin America creates in-flight social network

1. Sears offering curbside 5 minute pickups – relevant or interim? (25:25)
2. What is the impact of Amazon’s new Flow feature of their native app? (33:00)
3. Virgin America’s mile-high social club (39:45)

Resource of the week: How Location-Based Marketing Delivers Ads To In-Store Shoppers (46:40)