News and Analysis
Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…
SMB Index: Local Stocks See Solid Gains in April
April marked another volatile month in the public markets. But it was a relatively strong month for local stocks, as the SurePath SMB Index was up 2.8% in April, topping all major indices.
Street Fight Daily: How Agencies Can Adapt to SEO Market Changes, Amazon Preps Alexa for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Bifurcation of the Local SEO Services Market… Amazon Is Finally Cashing in on Alexa… Facebook Weighs Ad-Free Subscription Model…
Commentary
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…
What Can Online Directories Learn From the Yellow Pages?
I’m not advocating a return to the phone book, but I am curious about the lesson it might have to teach us. In particular, the notion of restricted and curated data sets may be worth a revisit. Without foregoing the benefits of scalability, search sites could do more to enable the curation of local data by business owners and other members of local communities…
5 Things Communities Can Do to Improve Their Online Presence
How does your community’s online presence measure up? Does it capture the vibrancy and activity your community has to offer, or does it look out-of-date and abandoned? Since most people’s first impressions of your community are online these days, it’s more important than ever to make sure that impression is accurate and positive…
Latest Posts
How to Decide If Your Business Should Use Indoor Location Technology
Indoor location technology may not be the right solution for every merchant on the street. The costs and complexities of these systems can sometimes be too much for businesses in certain industries to handle, including smaller merchants who may not see enough foot traffic on a daily basis to benefit from using in-store location tools. Here are five questions that business owners should ask when weighing the decision of whether to start using indoor location technology…
Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…
GrubHub Files For $100M IPO
Grubhub has officially thrown its hat into the I.P.O. ring, with the public filing of its prospectus Friday morning. The online ordering firm, which merged with competitor Seamless in August, filed the prospectus confidentially with the SEC last week under a new provision introduced by the JOBS act aimed at making the IPO process less expensive for smaller companies…
How Qualcomm Wants to Reinvent Retail
Qualcomm Retail Solutions works with retailers and other venue owners to put the company’s two positioning technologies, Gimbal and iZat, to use. Street Fight recently caught up with Kevin Hunter, senior director of product management for Qualcomm Retail Solutions, to talk about the explosion in retail technology, the emerging technology driving innovation, and what the introduction of mobile will mean for the existing retail landscape…
Openings and New Hires at Angie’s List, Resolution Media, Kenshoo, Sensis
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, jobs at AOL, Yahoo, Google, VendAsta and Street Fight.
LBMA Podcast: Urban Airship, Future of Privacy, Facebook/WhatsApp
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include highlights from Broadcom, Philips, rock band Archie Pelago, Baidu, Weve, Innovid and Cisco, eHarmony and Foursquare and Ruckus.
How One Community News Project Grew From One Blog to 30 Sites
When Kerry Anne Ducey started blogging in her suburban community of Ridgefield, CT. in 2009, what happened within the several square miles of this 300-year-old community of about 25,000 people was the center of her journalistic universe. Today her HamletHub is a partnership of 30 community websites in the Connecticut-New York suburbs, which she says will soon grow to 45 sites…
7 Ways to Use Weather Data for Hyperlocal Marketing
Hyperlocal vendors are making it possible for business owners like Stromberg to overlay weather data on top of daily sales figures to make better decisions, but many local merchants are still unsure of how to utilize the insights they glean from this information. Here are seven strategies for local businesses to use weather information to better target their hyperlocal messaging…
Street Fight Daily: Square Buys Scheduling Startup, Uber’s Latest Snafu
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…Square Acquires BookFresh To Add Booking Services For Merchants (TechCrunch)… Uber Kept New Drivers Off the Road to Encourage Surge Pricing and Increase Fares (Verge)… The Payments Challenge for Mobile Carriers (New York Times)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature