Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

credit-card-swipe-squareSquare IPO Postponed Indefinitely (Fox Business)
Square, the mobile payments startup created by Twitter founder Jack Dorsey, has postponed its IPO indefinitely. People with knowledge of Square’s finances have indicated that the company is not ready to go public this year.

GrubHub Files For $100M IPO (Street Fight)
Grubhub has officially thrown its hat into the I.P.O. ring, with the public filing of its prospectus Friday morning. The online ordering firm, which merged with competitor Seamless in August, filed the prospectus confidentially with the SEC last week under a new provision introduced by the JOBS act aimed at making the IPO process less expensive for smaller companies.

How to Decide If Your Business Should Use Indoor Location Technology (Street Fight)
Indoor location technology may not be the right solution for every merchant on the street. The costs and complexities of these systems can sometimes be too much for businesses in certain industries to handle, including smaller merchants who may not see enough foot traffic on a daily basis to benefit from using in-store location tools.

Apple to Bring iPhone Software to Cars (Wall Street Journal)
Apple said it is bringing its mobile operating system to automobiles this year with a new CarPlay system that links its iPhone with the vehicle’s in-dash display to allow drivers to access the phone’s maps, music and messages. The company confirmed that Ferrari, Mercedes-Benz and Volvo will demonstrate the new technology at this week’s Geneva Auto Show.

Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)
Like a magician breaking his code of silence and exposing his tricks, Bryan Seely of Edmonds is blowing the secret on a trick that could be called Google “map jacking.” He says scammers have been using the method to dupe Google into publishing fake listings on Google Maps, despite repeated attempts by Google to stop it.

If Uber Is Killing Taxis, What Explains the Million-Dollar Medallions? (BusinessWeek)
This week, New York held an auction for individual yellow-cab medallions, the rare and wonderful permits that give drivers the right to operate a taxi and pick up street hails. Winning bidders paid as much as $965,000 for the latest batch of medallions.

Google Adds Restaurant Menus To Search Results (SearchEngine Land)
Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. The menu OneBox shows multiple food options and is divided into different categories, depending on how the individual restuarants (or chains) organize their menu.

Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales (MarketingLand)
A new “year in review” report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior patterns seen in earlier data. In particular, mobile devices are generating an increasing amount of traffic to e-commerce sites; however, the online sales they deliver are half that volume.

AmEx Debuts Its Most Mobile-Integrated, Rewards-Focused Credit Card (TechCrunch)
The company is debuting a brand-new rewards-focused credit card, called Everyday, aimed at consumers who use AmEx for most of their everyday purchases. While the AmEx Everyday card is broadly focused on the frequent spender, and “multi-tasker,” the core audience is the busy mom.

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