News and Analysis
Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..
Commentary
Can Tech Innovations Bring Revenue for Hyperlocal Publishers?
What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…
For Daily Deals Sites, It’s Evolve or Die
Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…
Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach
Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…
Latest Posts
As Online Shopping Booms, Will Amazon End Up Supporting SMBs?
Amazon and the other large e-tailers and big box chains that have squeezed smaller retailers need to demonstrate a commitment to sustaining local retail as a community service. Amazon has won over the consumer, their next challenge is to win over the small business community simply by helping them making more money…
Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…
Placemeter CEO: How ‘Computer Vision’ Is Making Our Cities Smarter
Thanks to rapid developments in “computer vision,” a technology that uses machine learning to identify patterns in video streams, a small team of technologists at Brooklyn-based startup Placemeter have built a system that uses over 500 personal and private video cameras sited throughout Manhattan to measure everything from the crowd in Times Square to the line outside of Shake Shack…
Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.
… Buy AOL? A More Likely Scenario for Yahoo’s Mayer Is a Big Local Search Acquisition to Spur Growth. (Recode)… CEO Tim Cook Says Touch ID Was Part Of Apple’s Thinking Around Mobile Payments (TechCrunch)… Uber Sued Over Death of 6-Year-Old on San Francisco Street (Businessweek)…
What Obama’s 2012 Election Can Tell Us About Using Data to Build Communities
The campaign’s technology team, comprised mostly of political newcomers, used data analytics to rethink the way television ads were bought, and where its army of volunteers were sent. One of the big breakthroughs, says Carol Davidsen, was in using data to navigate the twisted world of local television, finding audiences in unsuspecting — and often far less expensive — places…
6 Strategies to Encourage SMBs to Offer Same-Day Delivery
Small businesses account for 54% of all sales in the U.S., and unlike their big box competitors, many SMBs don’t already have existing shipping networks or points of distribution. Here are six strategies for how same-day delivery vendors can successfully encourage local merchants to become a part of their programs…
Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Pushes Deeper Into Mobile Payments (Wall Street Journal)… Starbucks is Getting Ready to Let You Order Coffee Before You Get to the Store (Quartz)… Care.com, The ‘Amazon Of Caregiving Services’ Popped 43% On Its IPO Day (Business Insider)…
How Patch’s New Owners Can Reverse Its Fortunes
Patch doesn’t have to wind up in the “bone yard.” I believe the hyperlocal network recently unloaded by Aol can, within five years, be a seriously profitable venture. It will happen if the company’s new owners, Hale Global, go all out for engagement-worthy community journalism that’s responsibly budgeted. And it will happen if they adopt a revenue strategy that’s responsive to fast-evolving trends in ad spending…
Street Fight Daily: Stripe’s Big Round, Rabois Resigns From Yelp’s Board
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Stripe Bolsters its Mobile Payments Cred With $80M Funding Round (GigaOm)… Icahn Says He Is Prepared for eBay Proxy Fight (Wall Street Journal)… Keith Rabois Resigns From Yelp’s Board (Recode)…
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