News and Analysis
Who’s Using Local AR? And How Often?
According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.
Commentary
The Local Conundrum: Rich Content or Accurate Information?
Google may have thought that situating local within Google+ would somehow obviate the need to fix it, but the presence of engaging content does nothing to modify the basic requirement that information services provide useful information. Perversely, information services spend too much time pretending they are content services but offer none of the openness of those services where it’s really needed…
What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search
National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…
Latest Posts
Street Fight Daily: Foursquare Splits App, Groupon Goes After Costco
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Swarm: Foursquare’s ambitious plan to split its app in two (Verge)… Groupon Goes After Costco And Sam’s Club With Groupon Basics, A Portal For Home Goods (TechCrunch)… Uber Gears up to Launch ‘Uber Family’ Service & Eyes a New Batch of Cities (VentureBeat)…
What Roadside Assistance Can Tell Us About the Future of Local Search
Urgently, a Washington D.C. startup, has built an application that allows drivers to request, and pay for, a nearby tow truck or automotive technician, and then track the provider as they come to their destination. The service is one of handful new companies, which are working to apply the on-demand model developed by the taxi hailing company Uber to a range of traditionally offline, and often backwater industries, like repair.
‘Baltimore Fishbowl’: One Story Behind ‘Optimistic’ New Revenue Numbers
A majority of independent community news sites are doing fine building revenue, according to Michele McLellan, author of Michele’s List, which tracks about 200 entrepreneurial community news sites around the country. To get at the “why” behind the numbers, I went to the founder of one of the best performing sites in the survey, three-year-old Baltimore Fishbowl…
Street Fight Daily: Facebook’s ‘Audience Network,’ Qualcomm Spins Off Beacon Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Ad Network, Facebook Targets Rest of Mobile World (AdAge)… Qualcomm Spins Off its Gimbal Bluetooth Beacon Biz Into a Separate Company (GigaOm)… Yext Acquires Software Consulting Firm Citrrus To Build Its Professional Services Team (TechCrunch)…
Five Trends That Will Shape the Future of Local Commerce
Two decades after the first ecommerce site, the commerce landscape has begun to shift again. Over the past few years, we’ve seen a resurgence in innovation around mobile as technology companies develop new ways to bridge the gap between ecommerce and offline spending. Here are five trends, which will shape the future of commerce over the next decade…
Relevant Content or Privacy? Choose Both
The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value…
Case Study: Toy Store Upgrades Customer Experience With mPOS System
Managing the operations, staffing, and financials at his growing after-market Lego business has left John Masek with little time to spend dealing with the technological infrastructure necessary to run a traditional hardware point-of-sale system. Mobile POS systems with integrated rewards programs can give mom-and-pop businesses an edge against large retail chains…
Street Fight Daily: Square Orders Ahead, Airbnb Faces SF Ban
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s New Way to Make Cash: An Order-Ahead Option (Recode)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)…
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