LBMA Podcast: Pulsate’s Beacon-Based Marketing, Presence Orb
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Facebook & Moves, Storefront, Google’s contact lens camera, Pulsate’s beacon-based marketing platform, Baidu’s mobile wallet launch in China, Bleamcard, Xaxis, the Museum of History of Polish Jews display, Verizon’s Relevant Mobile Advertising platform and Presence Orb. Our feature of the week is Grand St. — a marketplace for creative technology.
Episode 179
Recorded: April 27, 2014
Hosts: Rob Woodbridge & Asif Khan
Show Notes:
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Top stories of the week
(starts at 4:00)
1. Facebook acquires Moves (see the Moves episode here)
2. Storefront – the AirBnB of retail
3. Google to integrate cameras into contact lens for Type 2 diabetes + help augment vision
4. Pulsate launches beacon-based marketing platform
5. Baidu to launch mobile wallet in China
6. Launch of Bleamcard – Augmented Reality business cards
7. Xaxis connects television advertising to mobile advertising
8. Museum of History of Polish Jews + panGenerator + RFID flashcards = an incredible display
9. Verizon’s Relevant Mobile Advertising – tracking users from mobile to desktop
10. Presence Orb to track everyone – for your own good
Discussion
1. Storefront gives rise to the rentable shelf (32:15)
2. Verizon’s effort to marry mobile, web and terrestrial (- a little privacy?) (38:15)
3. Google’s next wearable tech trend: Bionic eyes (45:50)
